DT: Bad Boy Mowers Returns as Marketing Partner with Lucas Oil Late Model Dirt Series

WAYCROSS, GA (February 3, 2015) – Bad Boy Mowers is excited to announce they have renewed their partnership with the Lucas Oil Late Model Dirt Series again in 2015.  Bad Boy Mowers are manufactured, assembled, and stored in multiple facilities comprising over 850,000 square feet in Batesville, Arkansas. Bad Boy Mowers has a specially equipped fleet of tractor trailer rigs that ensure the mowers arrive directly to dealers all across the country completely assembled, factory inspected and ready to mow. “We’re thrilled to have Bad Boy Mowers return as a partner with the LOLMDS.  Their marketing strategy fits perfectly with our race fans and racers all over the country and we look forward to another great year with everyone at Bad Boy Mowers”, stated Ritchie Lewis, Director, Lucas Oil Late Model Dirt Series.

Bad Boy Mowers will once again sponsor the TV Race Points Challenge and pay a $10,000 bonus to the driver that earns the most points at the TV races.  Under the Bad Boy TV Points Challenge, the Lucas Oil Late Model Dirt Series will broadcast 15 events on four different Networks in 2015, including MAVTV, CBS, NBC Sports and CBS Sports.  Bad Boy Mowers will also sponsor a Fan Appreciation contest which will provide fans with a chance to win a brand new Bad Boy Mower.  Fans can register to win the Bad Boy Mower at the Bad Boy Display Tent in the vendor midway or at the series website:  www.lucasdirt.com. The grand prize winner will be drawn and announced at the series finale in Portsmouth, OH on October 17^th.

“Bad Boy Mowers is excited and proud to partner with the Lucas Oil Late Model Dirt Series.  We’re looking forward to reaching all the great fans that follow the series across the country at events and through their social media pages.  Being a part of the TV Points Challenge gives us great exposure with their TV package and the Fan contest will be fun all year long.” said Lennie Foree, Marketing Director for Bad Boy Mowers.

For the latest breaking news about the Lucas Oil Late Model Dirt Series, including the 2015 tour schedule, TV schedule, drivers, sponsors and all the information about the series visit the official website at:www.lucasdirt.com.

Follow the Lucas Oil Late Model Dirt Series on the social media outlets at:  www.facebook.com/lucasdirt and https://twitter.com/lucasdirt

About Bad Boy Inc.
Bad Boy, Inc. located in Batesville, AR began operations in 1998 with the sole purpose of producing the Bad Boy zero-turn commercial lawn mower.  Bad Boy Mowers has one goal in mind – to develop the strongest, most durable zero-turn mower available and to deliver excellent quality of cut, reliability, productivity and comfort.  Bad Boy Mowers are manufactured, assembled, and stored in multiple facilities comprising over 850,000 square feet in Batesville, AR.The company’s vision for the future is to become the “Bad Boy” of the commercial mowing industry by continuing to work with the experts in the commercial turf industry to provide our customers with a superior performing machine second to none in power, durability and accessibility. To find a dealer near you visit the official website at:www.Badboymowers.com.
About Lucas Oil Late Model Dirt Series
Founded in 2005, the Lucas Oil Late Model Dirt Series is the nation’s premier dirt late model sanctioning organization.  In 2015, the LOLMDS will sanction 50 events in 19 states.  The series is owned by the parent company Lucas Oil Products Inc. and receives national exposure through a TV package filmed, produced and edited by Lucas Oil Production Studios.  LOLMDS events will be broadcast on four TV Networks including CBS, NBC Sports, CBS Sports Network and the MAVTV American Real Network.  For more information about the Lucas Oil Late Model Dirt Series visit the official website at:www.Lucasdirt.com.