Veteran ARCA Team Continues #BeatLeukemia Campaign For Anya Cale
LONG POND, Pennsylvania – Josh Williams Motorsports (JWM) and Team Anya Cale (#BeatLeukemia) are excited to welcome Musselman’s Applesauce as the primary marketing partner of the team’s No. 6 Chevrolet for Saturday’s Pocono ARCA 200 at Pocono (Pa.) Raceway.
Musselman’s was founded in 1907 in Biglerville, Pennsylvania by Christian and Emma Musselman. During World War 1 the Musselman’s provided canned goods ranging from corn, tomatoes and apples to servicemen.
Over the next few decades, the Musselman’s Company became a leading brand of apple sauce in American grocery stores and won over generations of families with their “Quality You Can Taste.” Today, the grower-owned cooperative provides a livelihood for nearly 600 farming families.
Promoting the Musselman’s BIG CUP brand, which offers 50% more applesauce in every cup, the Pennsylvania-based company will also return for the ModSpace 125 in August. Additionally, Musselman’s will serve as an associate marketing partner for the remainder of the ARCA Racing Series presented by Menards season.
With three top-10 finishes on the track dubbed the “Tricky Triangle,” Williams who sits second in the championship point standings is hoping his family-owned team can capitalize on a stellar season full of momentum.
“We have one of the best teams in Motorsports right now,” said Williams, whose sixth place effort last June is his best effort in five starts. “Every person involved is part of the JWM family and we’re having a good time putting competitive race cars on the track. Words cannot even express how thankful and honored we are to represent Musselman’s this weekend at Pocono. No doubt, Pocono would be a great place to score our first ARCA win.”
Musselman’s BIG CUP is the only 6-ounce size in the applesauce category and is targeted to health conscious active teens and adults with larger appetites.
“Musselman’s is excited to be a part of the ARCA Racing Series this year in support of Josh Williams and his special campaign. His family owned race team and off track initiatives, especially with Team Anya Cale are right in line with our brand’s goals moving forward and we look forward to a great relationship with a great young talent,” said Kevin Blacker, assistant director of marketing for Musselman’s.
Musselman’s will also be an active partner in the Team Anya Cale (#BeatLeukemia) hospital tour by providing a healthy snack to the kids during those visits throughout the year.
Earlier this season, JWM hosted 5-year old Anya Cale Harvey in the season-opener at Daytona (Fla.) International Speedway. Last November, she was diagnosed with Leukemia and has undergone treatment since. Their friendship has quickly blossomed with Williams determined to bring awareness to her story and other children battling Leukemia.
Follow Josh Williams on Twitter @Josh6Williams or “like” his Facebook page at Facebook.com/JWMotorsports.
The Pocono ARCA 200 (80 Laps / 200 Miles) is the eighth of 20 races on the 2015 ARCA Racing Series presented by Menards schedule. Practice begins for the two-day show on Friday, June 5 from 2:15 p.m. – 4:15 p.m. Menards pole group qualifying presented by Ansell is set for race day, June 6 at 10:05 a.m. The event will take the green flag just after 1:00 p.m.The event will be televised on FOX Sports 2 with additional coverage, including live timing and scoring at ARCARacing.com. All times are local (Eastern).
Knouse Foods is an established growers’ co-op with a 50-year history of providing the best fruit products. We believe making healthy, delicious fruit products is more than a job. It’s a way of life. And that’s why the growers who have spent their entire lives nurturing our orchards and harvesting our fruit also own our company. Each of our 150 growers is a member of our family – men and women who proudly would serve our products at their own tables as well as yours. That pride and care are the key ingredients that make Knouse fruit products the very best. Like Musselman’s Apple Sauce on Facebook and follow Musselman’s on Twitter for updates, and visit musselmans.com to learn more about BIG CUP.
About Musselman’s:
Musselman’s was founded in Biglerville, PA, in 1907 by Christian and Emma Musselman. We have been proud to produce your family’s favorite Apple Sauce and Apple Juice for over 100 years. For more information about Musselman’s follow them on twitter @Musselmansapple or visit their website at musselmans.com.
Josh Williams Motorsports (JWM) is a Concord, North Carolina based ARCA Racing Series presented by Menards team. With a family tradition of racing and mentoring programs JWM excels in driver development programs and brand marketing.
About Josh Williams Motorsports (JWM):
Josh Williams Motorsports (JWM) is a Concord, North Carolina based ARCA Racing Series presented by Menards team. With a family tradition of racing and mentoring programs JWM excels in driver development programs and brand marketing.
PHOTO CAPTION: Josh Williams, No. 6 Musselman’s BIG CUP Applesauce Chevrolet render for the ARCA Racing Series presented by Menards Pocono ARCA 200 at Pocono (Pa.) Raceway.
