Kellogg Company Returns as a Primary Sponsor of Edwards’ No. 99 Ford

CONCORD, N.C. (Dec. 15, 2011) – Roush Fenway Racing and Kellogg Company have announced the multi-year extension of their NASCAR partnership.  Kellogg will serve as a primary sponsor of the No. 99 Ford for four Sprint Cup races in 2012, teaming its famed Kellogg’s™ Frosted Flakes cereal and Cheez-It®  crackers with perennial championship contender and fan favorite Carl Edwards.

Kellogg has been involved with NASCAR for many years, including serving as a primary sponsor of the No. 99 Ford with Roush Fenway for the past two seasons.  Edwards finished as runner up in the 2011 Chase for the Sprint Cup and has accumulated 19 wins during his stellar Cup career. He also has 89 top-five finishes, 144 top-10 finishes and 10 pole awards in just over 250 starts.

Edwards secured a position in the Chase for the Sprint Cup NASCAR “playoff” six times in seven attempts, and finished second in 2008 and 2011.  In addition, he won the 2007 Nationwide Series Championship. This season, Edwards and the No. 99 team led the Sprint Cup point standings for 23 of the 36 weeks.

“It’s an honor to be involved with Kellogg,” said Edwards. “They have tremendous commitment to quality in everything they do and racing fans love their products.  They are a fun partner to go racing with and I’m excited about continuing the relationship.”

“Our involvement with racing gives us a great opportunity to interact with our consumers in a fun, exciting environment,” said Brad Davidson, president, Kellogg North America.  “We are thrilled to extend our relationship with Carl and Roush Fenway Racing, and we look forward to seeing Kellogg’s Frosted Flakes and Cheez-it crackers on the No. 99 car next season.”

About Roush Fenway Racing
Roush Fenway Racing is NASCAR’s largest team operating in both the
Sprint Cup Series and Nationwide Series with drivers Carl Edwards,
Matt Kenseth, Greg Biffle, Ricky Stenhouse Jr., and Trevor Bayne.
Celebrating 25 winning years in 2012, Roush Fenway is the leader in
NASCAR marketing solutions with its exclusive RoushFenwayOnTrack
sponsorship measurement services, motorsport’s only team-focused TV
show, and its social marketing channel bringing
unmatched brand opportunities to sponsors. Visit,
become a fan on Facebook at and follow on
Twitter at @roushfenway. For sponsorship inquiries call John Younger
at 704.720.4620.

About Kellogg Company
For more than 100 years, consumers have counted on Kellogg for
great-tasting, high-quality and nutritious foods. Kellogg Company,
with 2010 sales of more than $12 billion, is the world’s leading
producer of cereal and a leading producer of convenience foods,
including cookies, crackers, toaster pastries, cereal bars,
fruit-flavored snacks, frozen waffles and veggie foods. Kellogg
Company’s beloved brands, which are manufactured in 18 countries and
marketed in more than 180 countries, include Kellogg’s®, Keebler®,
Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®,
Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®,
Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farms®,
Gardenburger® and Stretch Island®. For more information on the Kellogg
Company, including our corporate responsibility initiatives, visit