“Our partnership with Roush Fenway Racing and Ricky Stenhouse delivers great value for the Zest brand,” said Jim Daniels, president and CEO of High Ridge Brands.
“NASCAR fans are extremely loyal to team sponsors and we’ve seen that passion in how they support product and interact with our brand online. We look forward to 2014 as Ricky continues to become one of the sport’s top drivers. “
Sporting one of the most unique paint schemes in the sport, Zest first joined RFR in 2012 and has served as a primary partner on the No. 17 for the last two seasons.
Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series’ with championship drivers Carl Edwards, Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne and Travis Pastrana. Having celebrated 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and its award-winning marketing campaigns for RickyvsTrevor.com, “25 Winning Years” and Google+. Visit http://www.RoushFenway.com, circle on Google+ , become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.