NSCS/XFINITY: Richard Petty Motorsports resigns Florida Department of Agriculture and Consumer Services

Richard Petty Motorsports announced on Tuesday, November 24th that they have extended their partnership with the Florida Department of Agriculture and Consumer Services.

The partnership will allow the pair to continue the campaign titled “Fresh from Florida”, which is “marketing, advertising and promotional campaign focused on building awareness and sales of fresh seafood, produce and other Florida products”. It will be promoted through race promotion, team sponsorship, track sponsorship, marketing services, public relations, experimental marketing and retail partnerships, centralized throughout the state of Florida and Southeast.

The partnership will see “Fresh From Florida” featured on Almirola’s No. 43 Ford at Atlanta Motor Speedway in March and Talladega Superspeedway in May in the Spring Cup Series, as well as both NASCAR Xfinity Series races at Daytona International SPeedway.

“We saw great success with the ‘Fresh From Florida’ motorsports campaign last year after developing a complete media, retail, event marketing and motorsports event plan which impacted millions of consumers throughout Florida and the Southeast,” Mike Hargrave, Chief Marketing Officer, Richard Petty Motorsports, said. “This partnership proved fruitful for the Florida Department of Agriculture and Consumer Services by delivering a message regarding the superior quality of Florida products. Through this program the vast motorsports fan base is better educated when purchasing fresh seafood, produce and other products produced in the state of Florida. We look forward to supporting and executing this program in 2015.”

About the Author

Ashley McCubbin

Joining OnPitRoad.com mid-2013 season, Ashley McCubbin is now the Managing Editor and contributes to each racing division as needed. Since studying journalism at the University of Guelph-Humber, Ashley has published articles on a couple of different websites, while serving as a public relations representative for different short track teams. Born in North York, Ontario, Ashley currently lives in Bradford, Ontario and spends her weekend at the local short tracks in the area. She has spent her entire life at the short track level, falling in love with the sport at the age of five. Beyond her love of short track racing, she also has grown an interest for both NASCAR and the IndyCar Racing Series. She also enjoys taking photos and working on websites, while playing a couple rounds of Candy Crush afterwards.

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