Charlie’s Soap announced on Wednesday, January 14th that they will return as Derrike Cope’s primary sponsor for this season’s NASCAR XFINITY Series season opener at Daytona International Speedway.
“This is great news for Derrike and our company,” Taylor Sutherland, Charlie’s Soap president, said. “Daytona last year was the first time Charlie’s Soap sponsored a race car. On and off the track, their program was a success. Charlie’s Soap customers and employees have all rallied behind this program.”
“We are excited that Charlie’s Soap wants to continue racing with us,” Cope said. “It’s truly gratifying when new sponsors come into the sport and see it make a difference. We are going to be doing Facebook and Twitter contests for opportunities to win 1990 Daytona memorabilia as well as special offers on Charlie’s Soap. I hope our fans will take advantage of these and try this amazing product.”
This year’s Daytona Speedweeks marks the 25th anniversary of Cope’s Daytona 500 victory in 1990, when he passed Dale Earnhardt on the last lap after Earnhardt ran over a piece of debris. Cope has spent the last couple of years competing in NASCAR’s second-tier division.
“What’s challenging about Superspeedway races is showing patience,” Cope said. “With a track like Daytona you can take advantage of the high-speed drafting and run with bigger teams. Avoiding the wrecks is a key to a good finish here. To get too aggressive and damage the car would severely impair a small team like us going into the season, so 25 years later I will draw on my superspeedway experience for a good finish here for our fans and friends at Charlie’s Soap.”