NSCS: Toy State Ventures into NASCAR with Tommy Baldwin Racing

HUNTERSVILLE, N.C. (Feb. 1, 2015) – With the announcement that Tommy Baldwin Racing (TBR) has signed driver Alex Bowman comes the next logical question, ‘who is the sponsor?’

Tommy Baldwin Racing is pleased to officially announce that Toy State has signed as primary sponsor for the No. 7 Chevrolet. A new sponsor to the sport of NASCAR, the Nikko/Toy State sponsorship begins at Daytona International Speedway and will continue for the first five races of the 2015 Sprint Cup Series.

Toy State’s extensive portfolio features their flagship Road Rippers® and Nikko™ brands. The company also boasts brands that include Hot Wheels™, WWE® and James Bond 007™ lights & sound and radio controlled vehicles, as well as Cat® and Cat® Preschool construction toys.

“Bringing a new sponsor to the sport is considered to be one of the biggest challenges for race teams,” said owner Tommy Baldwin Jr. “We are proud that Toy State has taken this path to re-launch the Nikko R/C brand. They are a perfect fit for NASCAR and our fans.”

“For nearly six decades, Toy State and Nikko-branded toys have created the thrill of auto racing through imaginative play,” said Andy Friess, senior vice president of global marketing. “We’re now taking these thrills from fantasy to reality through our sponsorship with Tommy Baldwin Racing.”
Further details on the 2015 season will continue to be announced over the next several days as #TBR7in7 continues.

About Tommy Baldwin Racing
 
Founded in 2009, Tommy Baldwin Racing is a NASCAR organization that fields Chevrolets in the NASCAR Sprint Cup Series. Baldwin, a native of Long Island, New York, is a Daytona 500-winning crew chief in his seventh season as a full-time Cup Series car owner.

For more information on Tommy Baldwin Racing, please visit them on Facebook, Twitter or theirwebsite.

About Toy State
For 30 years, Toy State has been an innovator and industry leader in the manufacture of ‘lights & sound’ and R/C toy vehicles. Founded in 1984, Toy State’s portfolio features their flagship Road Rippers® and Nikko™ brands. The company also boasts Hot Wheels™, WWE® and James Bond 007™ lights & sound and radio controlled vehicles, as well as Cat® and Cat® Preschool construction toys. Working with the world’s leading automakers, and Caterpillar, the leading manufacturer of construction equipment, Toy State products provide hours of enjoyment for kids of all ages. For more information, visit www.toystate.com.
About 140 BUZZ
140 BUZZ, owned by NASCAR notable Mike Calinoff, is a dynamic social influence and public relations firm addressing the needs of clients through visibility tactics including social influence, SEO, public relations, branding, integrated and digital marketing.
The company’s name is derived from the micro-blogging protocol of 140 characters and the “buzz” they create for clients. Visit 140 BUZZ on Facebook, Twitter, and its website.