CHARLOTTE, NC (February 11, 2015) – Multi-platinum rock band, 311, will be an official media partner of the BK Racing organization for the 2015 NASCAR Sprint Cup Series season.
Throughout the 38 race weekend-schedule for the 2015 season, BK Racing and 311 will work together to bring a new experience to both the NASCAR community and 311 fans through social media Q&A’s, giveaways and photo sharing.
311 bandmates Tim Mahoney and Chad Sexton are avid NASCAR enthusiasts and the whole band is excited to be part of the BK team and the NASCAR community. The well-known 311 logo will appear on all BK Racing cars (23, 26, 83 & 93) throughout the season which features full time drivers JJ Yeley No. 23 and Jeb Burton No. 26.
NASCAR fans that follow and mention both @311 and @BKRacing_2383 on Twitter or Facebook will be eligible to win 311 gear and VIP NASCAR Sprint Cup Series Hot Passes throughout the 2015 season.
“I have always been a fan of 311’s music and live performances,” said Anthony Marlowe BK Racing Co-Owner. “With NASCAR and 311 both having very loyal fan-bases, the digital media partnership is a great fit.”
BK Racing driver, JJ Yeley commented, “I have been a fan of 311 and their music for quite some time now. It is pretty awesome to be given the opportunity to partner together throughout the 2015 season. I think the NASCAR fans will really enjoy the fun new giveaways and social media engagement we have planned for 2015.”
311’s Chad Sexton says “I’ve been a big fan of NASCAR over the years and have great respect for the sport, the drivers and the massive fan community behind it all. I think rock and racing is a great combo – and it’s really exciting for us to partner with BK Racing this season.”
Multi-platinum rock band 311 will celebrate their 25th Anniversary this summer (2015). As part of the celebration, 311 will host their sold-out semi-annual 311 Caribbean Cruise (Miami to Jamaica) in February and will tour throughout the U.S. with various shows & festivals booked from April through August. 311 has sold over 9 million albums & DVD’s in the U.S. with 9 consecutive albums reaching the Top 10 on Billboard’s U.S. Top 200 Sales Chart. 311 have had 9 singles reach the Top 10 on Billboard’s U.S. Alternative Radio Chart (including the #1 singles “Down”, “Love Song” * “Don’t Tread On Me” along with “Amber”, “All Mixed Up”, “Come Original”, “Creatures (For A While)”, “Hey You” and “Sunset in July”). After years of incessant touring, 311 has developed a reputation as one of the most influential and most entertaining live bands in the U.S. For more info, www.311.com.Facebook https://www.facebook.com/official311. Twitter @311, Instagram http://instagram.com/311.
About BK Racing
BK Racing is a NASCAR Sprint Cup Series Toyota Racing team headquartered in Charlotte, N.C. Founded in 2012 after acquiring the assets of Red Bull Racing, BK Racing’s staff of 60+ employees work to field the No. 23, 26, 83 & 93 entries in the NASCAR Sprint Cup Series. BK Racing’s combined annual revenues of its sponsorship base exceed $50 billion. 2015 will mark BK Racing’s 4th consecutive full-time season in the NASCAR Sprint Cup Series.