Canadian Tire released a statement on Tuesday February 17th stating that they will be ending their partnership with NASCAR to sponsor the NASCAR Canadian Tire Series at the end of the 2015 season.
“For over eight years, Canadian Tire and NASCAR have shared a successful partnership that has helped grow the sport of auto racing in Canada,” the company released. “We’ve shared with NASCAR our decision to end the partnership at the end of the 2015 season. We are proud to have brought The NASCAR Canadian Tire Series to racing enthusiasts across the country. We will continue to be a sponsor of the Canadian Tire Motorsport Park and support Canadian drivers and racing where it makes sense in the future.”
The company has been the title sponsor of the series since it’s inception in 2007 when NASCAR bought CASCAR.
“Canadian Tire has been a valued partner since 2007 and we appreciate their efforts to grow NASCAR racing in Canada,” George Silbermann, NASCAR Vice President, Regional and Touring Series, commented in a statement. “The series continues to be Canada’s premier motorsports league, and we expect there to be very strong interest in this premium entitlement sponsorship opportunity. We look forward to working with all of our partners in Canada to continue delivering exciting NASCAR racing to our fans.”
Canada’s top automotive retailer also sponsors Scott Steckly’s No. 22 Dodge in the series, and has not stated the future of the partnership beyond 2015.