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NXS: Celsius Negative Calorie Cola will Serve as the Primary Sponsor on Blake Koch’s No. 8 Toyota Camry at Atlanta Motor Speedway

Mooresville, NC (February 24, 2014) – TriStar Motorsports and their Official Energy Drink partner, Celsius, will join forces for the Hisense 250 at Atlanta Motor Speedway this weekend. Blake Koch will pilot the No. 8 Celsius Negative Calorie Cola Camry on Saturday afternoon.


Celsius is the world’s first negative calorie energy drink. Scientific data shows that by drinking Celsius, consumers can burn 100 extra calories or more with an active lifestyle. Upon working out, Celsius will increase consumer’s metabolism, provide healthy energy, reduce 93% body fat and improve endurance. Koch has been a brand ambassador for Celsius since the beginning of 2014.


“We are excited to be racing the Celsius Negative Calorie Cola car with TriStar Motorsports and are proud to be associated with NASCAR driver Blake Koch,” stated Gerry David, CEO, Celsius Holdings.  “This partnership provides Celsius with the opportunity to communicate to NASCAR fans, who are looking for healthy alternatives to soft drinks, that Celsius Sparkling Cola delivers great cola taste and burns 100 calories and more per serving with an active lifestyle.”


After a rough weekend in Daytona, Koch is ready to get to Atlanta and get back behind the wheel. Koch has an average starting position of 25.8 and an average finishing position of 31.8 in the four previous starts at Atlanta Motor Speedway.


“I am really excited to have the Celsius Negative Calorie Cola paint scheme on my Toyota Camry this weekend in Atlanta,” said Koch. “Celsius has been a great partner of ours and I look forward to representing their company both on and off the track again this year. My TriStar Motorsports team has put together a fast Camry and I am ready to race in Atlanta this weekend!”


Be sure to tune into FOX Sports 1 for the Hisense 250 at Atlanta Motor Speedway on Saturday, February 28th at 2:00 p.m. ET.


About Celsius Holdings, Inc.

Celsius Holdings Inc. (OTC: CELH) is a science-based functional beverage company, founded in April 2004 to launch the world’s first negative calorie beverage. The evolution of the beverage market has evolved from high calorie to low calorie to zero calorie. Celsius® negative calorie beverage is unique worldwide and deeply rooted in science. The first clinical study was conducted in 2005. Six additional studies, including five from the University of Oklahoma, were conducted over the next five years. The studies validated the unique benefits Celsius provides to the consumer. For more information, please visit


About TriStar Motorsports NC, LLC:

TriStar Motorsports NC, LLC currently fields Toyota Camry’s in the NASCAR XFINITY Series for Mike Bliss, Cale Conley, Blake Koch and David Starr. Located in Mooresville, North Carolina, TriStar Motorsports has competed in the NASCAR Nationwide Series since 2010; fielding cars for some of NASCAR’s top drivers. To find out more information about TriStar Motorsports please visit, like us on Facebook and follow us on Twitter.


Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. Whether you walk the dog, play tennis or exercise at the gym, make Celsius part of your daily regimen. 


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