It’s Spring Break, NASCAR-style, and fans coming to the CampingWorld.com 500 race weekend are encouraged to take a bite out of the CARBuretor Crunch, the first-ever signature item of Phoenix International Raceway. A collaboration between PIR and Americrown, the item is a deep-fried peanut butter and jelly sandwich encrusted with Cap’n Crunch, covered with bacon crumbles, fresh sliced bananas and caramel drizzle.
The CARBuretor Crunch, which comes in at roughly 900 calories, will be exclusively sold in the new ZOOMTOWN Food Court located in the heart of the Midway. Fans can purchase a single CARBuretor Crunch for $7, or a double order for $13, and will have social media bragging rights with a photo station delcaring, “I ate the CARBuretor Crunch.”
“With food being such an important part of the race day fan experience, we asked our chefs to create a one-of-a-kind treat that fans can’t get anywhere else,” said Kristie Maggs, Director of Consumer Marketing & Partnership Activation. “Just like NASCAR, this creation is classic Americana with a little extra horsepower.”
Also featured at the new ZOOMTOWN Food Court will be the Bootleggers bar, in addition to a variety of other food options including bar-b-que, hot dogs, quesadillas and tacos. The ZOOMTOWN Food Court offers free WiFi and covered seating to patrons.
Tickets for the CampingWorld.com 500 are available starting at $25; and tickets and pit passes may be purchased online at PhoenixRaceway.com, by phone at 866-408-RACE (7223) or in person at the track ticket office.