MOORESVILLE, N.C. (March 20, 2015) – Landon Cassill and the Hillman Racing team adds Justin Original Workboots (JOW) as a major associate sponsor for the 2015 race season.
The No. 40 Chevrolet SS will display the Justin Original Workboots branding for the two NASCAR Sprint Cup races at Texas Motor Speedway on April 11 and November 8, along with the endorsement of being “The Official Workboot of Hillman Racing.”
The team’s mission will be to shine a spotlight on this incredible brand and will offer some great events and giveaways through the different social media platforms to offer race fans a chance to bag some swag.
(@landoncassill on Twitter and Instagram and /LandonCassillFans on Facebook)
“After seeing the improved speed this past weekend in Phoenix, we are proud to support Landon Cassill and the Hillman Racing team this season,” said Brandon Barker, brand manager, Justin Original Workboots. “We are proud to be a part of Landon Cassill’s efforts as a driver and will be keeping up with the team’s motto and personal hashtag of #ConstantGrowth. This partnership really excites the entire Justin Brands community!”
“We had the pleasure of working with Justin Original Workboots back in 2013 for a one-race deal at Texas and have built a solid relationship with them since then. Having Justin Original Workboots involved with us again is a huge step forward for our team.” said Cassill, driver of the No. 40 Chevrolet. “Our entire team is excited to represent this iconic brand and we are proud to carry the Justin Brands banner.”
About Justin Original Workboots®:
Created to fill the void of dependable workboots that stand up to the hardest conditions, the iconic Justin Boots® brand expanded to create Justin Original Workboots in 1997. Justin Original Workboots combines performance, function, comfort and stability with industry-leading technology to offer best-in-class footwear options for men who need their boots to stand the test of a hard day’s labor. Justin Original Workboots footwear is available at western and work specialty stores nationwide. www.justinoriginalworkboots.com