Photo Credit: Noel Lanier
Anheuser-Busch confirmed last week that defending Sprint Cup Series Champion Kevin Harvick will shift from the company’s Budweiser beer to Busch Beer for 2016. The company will serve as the primary sponsor on Harvick’s No. 4 entry for 20 of the 38 races.
“NASCAR continues to be a priority platform for our beer portfolio,” Anheuser-Busch vice president for consumer connections Lucas Herscovici said in a statement. “We will be shifting our brand equity in [Kevin] Harvick’s car and team from Budweiser to our Busch beer portfolio for the 2016 NASCAR season. The Busch brand is well positioned for this partnership given the brand’s storied history with the sport.”
Budweiser has been featured on many cars throughout the years, including Dale Earnhardt Jr. during his time at Dale Earnhardt Incorporated from 1999 to 2007. Busch used to be the primary sponsor of NASCAR’s second-tier division, which is now known as the XFINITY Series.
“Anheuser-Busch, and specifically the Budweiser team, has been a valuable team partner for the No. 4 car driven by Kevin Harvick,” SHR executive vice president Brett Frood said. “We’ve had tremendous successes with their logo donning our car and look for that to continue as we close out the 2015 racing season. With that said, we are excited to celebrate the Busch brand not only returning to NASCAR, but returning to the sport on our team.”
