CHARLOTTE, NC (September 18, 2015) – Dusenberry Martin Racing (DMR) has signed a multi-year agreement with 19-year-old Matt Tifft (@Matt_Tifft) to serve as a Game Ambassador. Tifft, a Kyle Busch Motorsports (KBM) and Joe Gibbs Racing (JGR) development driver, will join other DMR Game Ambassador drivers, including 2015 Daytona 500 Champion Joey Logano, Ryan Blaney and Darrell Wallace Jr.
Tifft’s initial interest in becoming a NASCAR driver came from playing the original NASCAR Heat video game, which was published by Hasbro in 2000, while DMR founders Tom Dusenberry and Ed Martin were part of the Hasbro team.
“Video games serve as a primary entry point into sports for many young athletes,” said Matt Dusenberry, DMR’s Director of NASCAR Industry Relations. “Matt’s authentic passion for video games and motorsports makes him a natural fit to become a Game Ambassador and represent Dusenberry Martin Racing.”
Tifft will use his expertise and experience as a driver to assist DMR, a NASCAR Team Properties licensee, in the development of certain NASCAR-branded video games.
Tifft will take to the track Friday (Sept. 18) at Chicagoland Speedway in the KBM No. 54 NASCAR ’15 Victory Edition Toyota Tundra. The American Ethanol E15 225 marks the first of several this season in which DMR will partner with Tifft in NASCAR Camping World Truck Series™ competition.
“I’m looking forward to being part of the DMR team, and representing DMR both on and off the track,” said Tifft. “Video games have always been a big hobby of mine, as well as a valuable training tool throughout my career. One thing I find extremely appealing about this relationship is being able to provide my feedback on enhancing gameplay to the DMR development team.”
Catch Tifft and the No. 54 NASCAR ’15 Victory Edition Toyota Tundra in the American Ethanol E15 225 Friday night on FS1 at 8:30 p.m. ET.
About Dusenberry Martin Racing
Dusenberry Martin Racing (DMi, Inc.), led by video game industry veterans Tom Dusenberry and Ed Martin, is an indirectly held subsidiary of HC2 Holdings, Inc. DMR is a digital games publisher and developer focused on delivering fun and engaging NASCAR branded games across multiple platforms. Dusenberry Martin Racing is headquartered in Charlotte, North Carolina, USA. For additional information and updates visit www.dmracing.org, follow @DMRacingGames on Twitter, or “like” DMRacingGames on Facebook.
About HC2
HC2 Holdings, Inc. is a publicly traded (NYSE MKT: HCHC), diversified holding company, which seeks to acquire and grow attractive businesses that generate sustainable free cash flow. HC2 has a diverse array of operating subsidiaries, each with its own dedicated management team, across a broad set of industries, including, but not limited to, telecom/infrastructure, large-scale U.S. construction, energy, subsea services and life sciences. HC2 seeks opportunities that generate attractive returns and significant cash flow in order to maximize value for all stakeholders. Currently, HC2’s largest operating subsidiaries are Schuff, a leading structural steel fabricator in the United States, and Global Marine, a leading global offshore engineering company focused on subsea cable installation and maintenance. Founded in 1994, HC2 is headquartered in Herndon, Virginia.
