Daytona International Speedway (DIS) announced today that Tully’s Coffee and Papa John’s International, Inc. (NASDAQ: PZZA) will establish new branded locations at the Speedway as part of the amenities associated with the $400 million DAYTONA Rising redevelopment project. The new locations, each measuring 650 square feet, will be featured on the concourse levels and include customized branding and activation for each company.
“For the first time ever, we’re thrilled to offer dedicated locations for our restaurant partners,” Daytona International Speedway President Joie Chitwood III said. “These leading brands will provide elevated dining options for fans at our new motorsports stadium.”
Papa John’s, the world’s third-largest pizza delivery company, will feature four locations within the stadium. The branded locations will be operated by the local Papa John’s franchisee group, QS America, LLC.
“We at Papa John’s are honored to be a part of DAYTONA Rising, an incredibly important redevelopment project and one of Florida’s most iconic sites,” David Steenekamp, President of the Papa John’s franchisee group, QS America, LLC. “Soon motorsport fans at the Daytona International Speedway will be able to cheer on their favorite driver and enjoy the Papa John’s pizzas they know and love.”
In addition to its new location at DIS, Tully’s Coffee, a leading specialty coffee retailer and wholesaler, will become the official coffee of the “World Center of Racing.”
“DAYTONA Rising represents one of the finest sports and entertainment projects in the world,” said Michael J. Avenatti, Chairman of Global Baristas, parent company of Tully’s Coffee. “We are honored and thrilled to be a part of it and look forward to providing our premium coffees to hundreds of thousands of fans in the years to come.”
The new locations will debut in January 2016 during the Rolex 24 At Daytona Weekend.
About Tully’s Coffee
Tully’s Coffee is a leading premium coffee retailer specializing in the highest quality coffees available. Through company owned, licensed and franchised specialty locations in the United States and with its worldwide alliance partners, Tully’s premium coffees are available at more than 600 branded retail locations globally. Tully’s corporate headquarters is located in Seattle, the Coffee Capital of the World.
About Papa John’s
Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ: PZZA) is the world’s third-largest pizza delivery company. For 14 of the past 16 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John’s is the Official Pizza Sponsor of the National Football League and Super Bowl 50. For more information about the company or to order pizza online, visit Papa John’s at www.papajohns.com. Also visit us on Facebook atwww.facebook.com/PapaJohns, or on Twitter at http://twitter.com/PapaJohns.
About DAYTONA Rising
DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with trackside views and a completely revamped hospitality experience for corporate guests.DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $85 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.
Toyota, Florida Hospital, Chevrolet and Sunoco are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 80,000 total square feet of engagement areas, branding rights for four of the injectors/entrances and four of the new neighborhoods.
Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.
ROSSETTI is the architect for DAYTONA Rising. ROSSETTI is an award-winning architectural design and planning firm with 46 years of expertise in sports and entertainment projects including the Green Bay Packers Titletown, renovations for the Seattle Seahawks at CenturyLink Field, a new headquarters for the LA Lakers, five MLS stadiums and the new retractable roof over the USTA’s Arthur Ashe Stadium.
Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook,Pinterest and YouTube. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visitwww.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information. For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.
About Daytona International Speedway
Daytona International Speedway is the home of “The Great American Race” – the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of “World Center of Racing.” In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.