VICS: Repucom to provide sponsorship research and consulting services to INDYCAR

INDIANAPOLIS (Jan. 19, 2016) – Repucom, a trusted advisor in sports and entertainment intelligence, will provide media valuation and sponsorship consulting services to Hulman & Company, the parent of INDYCAR and Indianapolis Motor Speedway.

The partnership encompasses media analysis of all Verizon IndyCar Series events, all events at Indianapolis Motor Speedway and the tracking of the INDYCAR brand worldwide.

In addition, Repucom will work with INDYCAR on understanding the digital and social landscape, and provide commercial strategy around available platforms.

“INDYCAR is a valuable brand and it is an exciting time in the Verizon IndyCar Series with the 100th Running of the Indy 500 this year. Repucom will help Hulman & Company maximize sponsorship assets and support the group as it connects commercial partners with loyal motorsports fans,” said Repucom executive vice president Peter Laatz.

“The Verizon IndyCar Series season is expanding, viewership is up and fans are engaged. We look forward to working with Repucom to share our story about what INDYCAR has to offer and to provide our partners with a reliable, independent analysis of the return on their investment in the sport,” said Rod Davis, chief revenue officer of Hulman & Company.

INDYCAR is the most recent major professional sports league to rely upon Repucom’s Connected Solutions platform, joining the NFL, NBA, NHL, MLB and MLS. Additionally, Repucom has extensive credentials among motorsports clients including Formula One, NASCAR, MotoGP, V8 Supercars, Global Rally Cross, World Rally Cross, Monster Energy Supercross, Amsoil Arenacross and MonsterJam.

Repucom combines reputable technologies with the world’s largest global source of holistic sponsorship data to capture and quantify value across traditional, digital and social media platforms. By establishing a neutral standardized measure, clients can benchmark media performance across major sport and entertainment investments.

More information on Repucom market research and consulting services may be found at

About Repucom
Repucom is a trusted advisor and partner in sports and entertainment intelligence, helping clients to maximize their commercial success. Our solutions allow businesses around the world to better understand and connect with their audiences and clients through media, sponsorship, communication and experiential platforms. Repucom utilizes leading technology and facilities for market research, media evaluation and commercial auditing and has created the industry’s first global, full-service portfolio. The company has become established as the provider of choice for over 1,700 of the top rights holders, brands, agencies and broadcasters worldwide.

INDYCAR is the governing body of the Verizon IndyCar Series, the premier open-wheel racing series in North America, and the Mazda Road to Indy development ladder, which includes: Indy Lights Presented by Cooper Tires, the Pro Mazda Championship Presented by Cooper Tires and the Cooper Tires USF2000 Championship Powered by Mazda. INDYCAR events are available to a worldwide audience through a variety of multimedia platforms, highlighted by long-term and broad-reaching partnerships with ABC and NBCSN. INDYCAR is continually at the forefront of motorsports innovation with drivers, teams and tracks benefiting from safety and technological improvements such as the SAFER Barrier, SWEMS wheel and chassis component tethers, chassis enhancements, advanced aerodynamic bodywork kits, high-definition in-car cameras and E85 ethanol fuel.

About the Verizon IndyCar Series
The Verizon IndyCar Series is the premier open-wheel series in North America, competing on a challenging and diverse combination of superspeedways, short ovals, permanent road courses and temporary street circuits. The Verizon IndyCar Series conducts races in the United States and Canada – all available in high-definition television worldwide through comprehensive, long-term agreements with ABC, NBCSN, ESPN International, Rogers Sportsnet in Canada and Canal+ in France. The Verizon IndyCar Series continues to be the fastest, most diverse and most competitive racing series that features an international cast of star drivers and venues. For more information about the Verizon IndyCar Series, visit