NXS: New sponsor for KY Speedway race

SPARTA, Ky. – A multi-year entitlement sponsorship was announced today by Kentucky Speedway and Alsco for the speedway’s Friday, July 8 NASCAR XFINITY Series race.
Alsco is a worldwide leader in the rental of linen, uniforms, healthcare garments, and washroom products. The family-run business introduced linen and uniform rental services to the world in 1889.
“Alsco is a market leader with a strong knowledge of the motorsports business and how to maximize sports sponsorships. We cannot be more proud to work with this outstanding company as we bring Alsco quality and creativity to race fans,” said General Manager of Kentucky Speedway Mark Simendinger.
Founded by George Steiner in Lincoln, Nebraska more than 125 years ago, the company has ridden the wheels of change, rising to the top of the linen and uniform industry and expanding worldwide. Alsco boasts over 300,000 customers served by 18,000 employees and 150 branches, in fourteen countries, covering 5 continents.
“Having our brand connected with a first-class racetrack like the Kentucky Speedway is an obvious and perfect choice,” said Steve Larsen, Alsco Vice President, North American Operations.
“We receive tremendous benefit by pairing the Alsco name with this incredible speedway,” remarked Jim Divers, Director of Sales and Marketing.
The XFINITY Series Alsco 300 is part of a NASCAR tripleheader weekend at Kentucky Speedway that will begin Thursday, July 7 with a 225-mile Camping World Truck event, and concludes with the Sprint Cup Series Quaker State 400 presented by Advance Auto Parts on Saturday, July 9. All races are at night.
Fans may purchase season tickets and camping, July weekend packages or individual race tickets now by calling (859) 578-2300, at www.kentuckyspeedway.com, or by visiting the Kentucky Speedway ticket office at 1 Speedway Drive, Sparta, Ky., 41086 just off Interstate 71 Exit 57 and Ky. Hwy. 35 North. Ticket office hours are 9 a.m. to 5 p.m. Monday through Friday.