MOORESVILLE, North Carolina (February 3, 2016) – – Days after announcing their plans to run two full-time NASCAR® XFINITY® Series (NXS) teams in 2016, officials from B.J. McLeod Motorsports (@teamBJMcLeod) announced today the signing of Batteries Plus Bulbs® as the primary marketing partner for driver B.J. McLeod (@BJMcLeod78) in the February 20th PowerShares® QQQ 300 at Daytona® (Fla.) International Speedway.
Additionally, the team will receive additional support from Batteries Plus Bulbs for the upcoming XFINITY® Series race at Atlanta (Ga.) Motor Speedway.
Batteries Plus Bulbs is the nation’s largest and fastest-growing battery, light bulb and smartphone/ tablet repair source with a nationwide network of stores. With access to nearly 60,000 batteries, light bulbs and accessories, Batteries Plus Bulbs has the widest selection of products available and offers unmatched services to retail and business consumers.
The company also offers on-site repairs for iPhone®, iPad® and iPod® Apple® devices, most Samsung® devices and many more. On-site repair services include battery replacements, and fixing cracked screens, charge ports, and buttons, among others.
“We are thrilled to kick off our adventure in the NASCAR® XFINITY® Series with Batteries Plus Bulbs,” said driver and owner B.J. McLeod. “As a new team, we thrive on opportunities to bring new marketing partners to the sport and build a relationship that will exceed expectations. I can’t wait to get to Daytona and roll out in our No. 78 Batteries Plus Bulbs Ford Mustang. We’re confident we can accomplish something special.”
Russ Reynolds, the Chief Executive Officer for Batteries Plus Bulbs, says the Hartland, Wisconsin-based company is equally excited to enter into this relationship with McLeod and his team for the series’ pinnacle race.
“With the popularity of NASCAR® continuing to grow, we’re excited to join the action this year by teaming up with B.J. McLeod in the NASCAR® XFINITY® Series,” said Reynolds. “Having been an entrepreneur, like our hundreds of franchisees, B.J. brings dedication and drive to the racetrack each day. It’s this passionate spirit, which aligns with Batteries Plus Bulbs’ company philosophy, along with our car maintenance and battery offerings that make the collaboration a natural fit. We look forward to reaching current and new fans through this partnership and wish B.J. the best of luck this season.”
Earlier this week, the Mooresville, North Carolina-based team announced they would field the No. 78 and No. 99 Ford Mustangs for the full 33-race XFINITY® Series slate. Since the announcement, McLeod said the response from the industry has been positive.
“We’re looking forward to Daytona and the rest of the year,” McLeod said. “A lot of good things are happening with our team and we’re anxious to get to Daytona and see what we can produce right out of the box. On behalf of our team, I appreciate all the calls, texts and emails from everyone in the industry. It means a lot to us.”
Additional marketing partnerships for B.J. McLeod Motorsports’ vehicles, as well as the team’s second driver for the season-opening PowerShares® QQQ 300 from the newly renovated Daytona® International Speedway will be announced in the coming weeks.
For more on B.J. McLeod, please visit his official Facebook page, while also visiting the team’s new website at BJMcLeodMotorsports.com. Additionally, the team is growing their presence on Twitter, with the team’s new account @teamBJMcLeod. McLeod also utilizes his personal twitter too, @BJMcLeod78.
About Batteries Plus Bulbs:
Batteries Plus Bulbs (batteriesplus.com), was the first organization to respond to the evolving needs of the replacement battery market beginning in 1988. Today, Batteries Plus Bulbs is the nation’s largest and fastest-growing battery, light bulb and smartphone/tablet repair source with a nationwide network of over 675 stores. With access to more than 60,000 types of batteries, light bulbs and accessories, we offer unmatched products and services to consumers, businesses and government entities at the national and local levels. Batteries Plus Bulbs continues to reign as the undisputed leader in the expanding $32 billion U.S. battery replacement market, the growing $22 billion U.S. light bulb replacement market, and the $2.4 billion smartphone repair market.
PHOTO CAPTION: The layout of the No. 78 Batteries Plus Bulbs Ford Mustang for driver B.J. McLeod in the NASCAR XFINITY Series (NXS) for B.J. McLeod Motorsports.