DAYTONA BEACH, Fla. (February 13, 2016) – Kimberly-Clark and its line of SCOTT® Brand Products, announced today the continuation of their sponsorship with the ARCA Racing Series presented by Menards for 2016.
Kimberly-Clark and Menards have grown their strong business partnership through the sponsorship of the ARCA Racing Series since 2013. Kimberly-Clark is an official company sponsor of the Series, and will continue to be the entitlement sponsor of an ARCA Racing Series event, to be announced in the near future.
“We are excited to be back as an official ARCA Racing Series partner alongside Menards this year,” said Kimberly Brown, Customer Marketing Manager for Kimberly-Clark Professional. “This program has proven to be a successful sales and marketing initiative for our business over the past three years, and we look forward to continued success in 2016.”
The sponsorship also includes naming rights to the “SCOTT® Rookie Challenge”, ARCA’s Rookie of the Year awards program for eligible rookie contenders. The 2016 SCOTT® Rookie Challenge will kick off with the annual ARCA race event at Daytona International Speedway, the Lucas Oil 200 Saturday, February 13.
As part of the SCOTT® Rookie Challenge, first-year ARCA competitors will compete for per-race cash bonus awards, as well as the year-end SCOTT® Rookie Challenge bonus of $10,000.
Last season, SCOTT® Rookie of the Year Kyle Weatherman put in a dominating performance during the season, earning the top rookie honors despite only competing in 15 of the 20 events.
“Many ARCA Racing Series rookies have developed into successes at numerous levels of racing. We are proud to have the SCOTT® Brand aligned with those drivers, the next group of young stars as they rise in their careers,” said Mark Gundrum, VP of Business Development and Corporate Partnerships for ARCA.
About Automobile Racing Club of America:
The ARCA Racing Series presented by Menards features 20 events at 18 tracks on its 2016 schedule. The series has crowned an ARCA national champion each year since its inaugural season in 1953, and has toured over 200 racetracks in 28 states since its inception. The series tests the abilities of drivers and race teams over the most diverse schedule of stock car racing events in the world, annually visiting tracks ranging from 0.4 mile to 2.66 miles in length, on both paved and dirt surfaces as well as left- and right-turn road courses.
Founded by John and Mildred Marcum in 1953 in Toledo, Ohio, the Automobile Racing Club of America (ARCA) is recognized among the leading sanctioning bodies in the country. ARCA administers over 100 race events each season in four professional touring series and local weekly events.
Menards has 297 home improvement stores located throughout the Midwest. Whether just needing a light bulb, can of paint or household supplies, or building a fence, deck or new house, there is something for everyone at Menards. You’ll find all the tools, materials and supplies you need for your next project at Menards.
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world’s population trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in 80 countries. To keep up with the latest K-C news and to learn more about the company’s 144-year history of innovation, visit www.kimberly-clark.com.