Photo Credit: Koch Racing
Blake Koch will have a new sponsor for the NASCAR XFINITY Subway Firecracker 250 at Daytona International Speedway in July. His No. 11 Chevrolet Camaro will be yellow and orange under the lights, featuring Celsius’ Thermogenic Energy’s logo.
The world’s first negative calorie drink and Kaulig Racing announced the partnership for the summer event earlier this week.
“We are excited to be racing the Celsius Thermogenic Energy car with Kaulig Racing, and are proud to be associated with NASCAR driver Blake Koch, who is in the midst of a noteworthy season with two top-10, seven top-15, and nine top-20 finishes,” stated Gerry David, CEO, Celsius Holdings, Inc. “This partnership provides Celsius with the opportunity to connect with NASCAR fans by offering a healthier energy alternative that delivers great taste while also triggering the body’s ability to effectively burn fat and calories, accelerate metabolism, and boost endurance.”
Through a process known as thermogenesis, the drink raises heat production in the body, which allows you to effectively burn fat and calories, accelerate metabolism, boost endurance and drive, while providing lasting energy.
Koch’s best finish at Daytona International Speedway came in his Kaulig Racing debut, finishing ninth in his eighth start on the 2.5-mile oval.
“It is awesome to have Celsius Thermogenic Energy on my car,” Koch said, “especially for the Daytona race in July.
“I drink Celsius every day as part of my performance needs both on the race track and prior to my daily workouts, “Koch continued. This is the third year in a row that Celsius has come on board as a primary sponsor for this race and it’s been great to have this relationship grow over the years. My Kaulig Racing™ team is excited to get to the track and we are going to give it our all to win the race.”
While it marks their first partnership with Kaulig Racing, driver Blake Koch has been a brand ambassador since 2014.
