Photo Credit: Ashley McCubbin
It was announced on August 23 hhgreg will be under a multi-year partnership with reigning Indianapolis 500 champions Andretti Autosport, and that they will serve not only as a lead, co-primary sponsor for the Marco Andretti on his No.27 Honda livery in the 2017 Verizon IndyCar Series, but as a sponsor team-wide appearing on all Andretti Autosport IndyCar liveries as well.
“Our relationship with Andretti Autosport and Marco has been incredibly successful for both sides,” hhgregg CEO, Bob Riesbeck stated. “As hhgregg continues to strive to deliver best-in-class product offerings, prices and customer service, we’re thrilled to be so closely connected with a brand that stands for excellence in its field as well. We’ve had a great experience with Marco and the team and are excited to be building a future together.”
“We’re proud to expand our relationship with hhgregg and to represent their stores and partners,” Andretti Autosport CEO, Michael Andretti added. “They will be the primary sponsor on Marco’s car for half of the races and also integrate across all of our entries as a team sponsor. With Marco having played a very important role in establishing our partnership with hhgregg, we are all excited and fully committed to helping them achieve their business goals for the program and maximize exposure for the brand.”
HHGreg started their partnership with Andretti Autosport in 2016, which started off during the month of May at the Iconic 100th Running of the Indianapolis 500. The leading appliances, electronics and furniture retailer will continue to serve as the primary sponsor on Andretti’s livery for both the Grand Prix of Indianapolis as well as the 101st Indy 500. This is extended partnership with hhgreg also means Andretti will return to Andretti Autosport for his 11th year in the Verizon IndyCar Series.
“I am especially proud of this partnership,” veteran Indy car driver Marco Andretti quoted. “I can’t wait to kick off the 2017 season with hhgregg and continue to build on the relationship that we worked together to start earlier this year.”
This announcement comes not too long after hhgreg’s announcement for them opening 25-30 Fine Line specialty stores within the next 24 months. With the help of the Andretti brand as well as the IndyCar racing demographics, it will help target any Fine Line customers. The company will serve as the primary paint scheme on Andretti’s car during the many IndyCar races that will coincide with Fine Line markets and to entertain their most loyal partners and clientele.
“From driving excitement for our customers and associates, to opening up new business opportunities through our Fine Lines stores, leveraging this powerful racing platform will be instrumental in hhgregg delivering on our goals and benefiting our most influential partners and vendors,” Senior Vice President of Marketing, Chris Sutton added. “We look forward to Marco and Andretti Autosport being great ambassadors for the hhgregg and Fine Lines brands.”
