NSCS/XFINITY: Richard Petty Motorsports resigns Florida Department of Agriculture and Consumer Services

Richard Petty Motorsports announced on Tuesday, November 24th that they have extended their partnership with the Florida Department of Agriculture and Consumer Services.

The partnership will allow the pair to continue the campaign titled “Fresh from Florida”, which is “marketing, advertising and promotional campaign focused on building awareness and sales of fresh seafood, produce and other Florida products”. It will be promoted through race promotion, team sponsorship, track sponsorship, marketing services, public relations, experimental marketing and retail partnerships, centralized throughout the state of Florida and Southeast.

The partnership will see “Fresh From Florida” featured on Almirola’s No. 43 Ford at Atlanta Motor Speedway in March and Talladega Superspeedway in May in the Spring Cup Series, as well as both NASCAR Xfinity Series races at Daytona International SPeedway.

“We saw great success with the ‘Fresh From Florida’ motorsports campaign last year after developing a complete media, retail, event marketing and motorsports event plan which impacted millions of consumers throughout Florida and the Southeast,” Mike Hargrave, Chief Marketing Officer, Richard Petty Motorsports, said. “This partnership proved fruitful for the Florida Department of Agriculture and Consumer Services by delivering a message regarding the superior quality of Florida products. Through this program the vast motorsports fan base is better educated when purchasing fresh seafood, produce and other products produced in the state of Florida. We look forward to supporting and executing this program in 2015.”