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NXS: TriStar Motorsports and Celsius, a Negative Calorie Energy Drink, Join Forces for the 2015 NASCAR XFINITY Series Season

FOR IMMEDIATE RELEASE:

Mooresville, N.C. (January 26, 2015) – TriStar Motorsports is proud to announce their continued partnership with Celsius Energy Drinks for the 2015 NASCAR XFINITY Series season. Celsius will continue to be the Official Energy Drink of TriStar Motorsports and will be an associate sponsor on Blake Koch’s No. 8 Toyota Camry this season.

“The Celsius relationship is perfect for me because they promote fitness and being healthy and that is a big part of my life,” said TriStar Motorsports Driver Blake Koch. “I am really looking forward to growing with them in 2015 and throughout the upcoming years.”

Celsius Negative Calorie Energy Drinks are a healthy alternative to your everyday energy drink. This product will help you burn calories, boost your metabolism and help provide you with lasting energy to power through your workout and beyond.

“Our partnership with TriStar Motorsports for the 2015 NASCAR XFINITY Series will continue to build our one-of-a-kind negative calorie beverage brand with the devoted base of NASCAR fans,” said Gerry David, CEO of Celsius Holdings. “We are proud to be associated with TriStar Motorsports and Blake Koch, and are looking forward to encouraging those fans to embrace Celsius as part of their transformation.”

With only 10 calories per drink, Celsius will be on hand each weekend to help boost the TriStar Motorsports drivers and crew. TriStar Motorsports will be able to enjoy the great taste of a healthy energy drink while burning calories at the track.

“We are happy to have Celsius Energy Drinks on board the No. 8 Toyota Camry during the 2015 NASCAR season,” said Mark Smith, Owner of TriStar Motorsports. “Our team looks forward to having Celsius on hand each weekend, as we continue to help build the brand.”

About Celsius Holdings, Inc.

Celsius Holdings Inc. (OTC: CELH) is a science-based functional beverage company, founded in April 2004 to launch the world’s first negative calorie beverage. The evolution of the beverage market has evolved from high calorie to low calorie to zero calorie. Celsius® negative calorie beverage is unique worldwide and deeply rooted in science. The first clinical study was conducted in 2005. Six additional studies, including five from the University of Oklahoma, were conducted over the next five years. The studies validated the unique benefits Celsius provides to the consumer. For more information, please visit www.celsius.com.

About TriStar Motorsports NC, LLC:

TriStar Motorsports NC, LLC currently fields Toyota Camry’s in the NASCAR XFINITY Series for Mike Bliss, Cale Conley, Blake Koch and David Starr. Located in Mooresville, North Carolina, TriStar Motorsports has competed in the NASCAR Nationwide Series since 2010; fielding cars for some of NASCAR’s top drivers. To find out more information about TriStar Motorsports please visit www.tristarmotorsportsnc.com, like us on Facebook and follow us on Twitter.

Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. Whether you walk the dog, play tennis or exercise at the gym, make Celsius part of your daily regimen.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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