HARRISBURG, N.C. (April 30, 2015) – – JTG Daugherty Racing announced today that they are expanding their relationship with The Kroger Co. (NYSE: KR). After six years of
sponsoring the No. 47 Chevrolet SS in the Daytona 500, Kroger will have primary real estate for at least 24 races for multiple years.
AJ Allmendinger, who has one victory, two pole awards, seven top-five finishes, 37 top-10 finishes and competed in The Chase last season, eagerly welcomes the new Kroger relationship.
“I know that the folks at Kroger are so pumped up about being a part of this race team and they are just as excited as I am,” Allmendinger said. “Tad and Jodi (Geschickter) and Brad (Daugherty) have a longstanding relationship with Kroger through their Daytona 500 partnership and it is cool to see it grow into something so big.
“To get personal text messages from their executives, I know they are overjoyed about it,” Allmendinger continued. “It’s neat to see firsthand how involved all of our sponsors want to be. Tying everything together will really help us take our race team to the next level. Kroger is really passionate about this sport and about our team. We look forward to making them a bigger part of the JTG Daugherty Racing family.”
“Kroger has a fully integrated ‘Race to Savings’ activation plan that will be world class,” JTG Daugherty Racing team owner Tad Geschickter said. “Obviously, expanding our relationship with the largest grocery retailer in America is huge for our team and our sponsors; but, is equally significant for the NASCAR industry. We are humbled that they chose us to fly their colors over the coming race seasons.”
For more information about Kroger, please visit www.kroger.com.
About Kroger:
Kroger, one of the world’s largest retailers, employs nearly 400,000 associates who serve customers in 2,625 supermarkets and multi-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry’s, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith’s. The company also operates 782 convenience stores, 326 fine jewelry stores, 1,330 supermarket fuel centers and 37 food processing plants in the U.S. Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and community organizations. Kroger contributes food and funds equal to 200 million meals a year through more than 80 Feeding America food bank partners. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable and the U.S. Hispanic Chamber’s Million Dollar Club.
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