CORNELIUS, N.C. – Jack Link’s and Big Machine Records will co-sponsor Michael Waltrip Racing’s No. 15 Toyota driven by Clint Bowyer in the June 7 NASCAR Sprint Cup Series race at Pocono Raceway.
“Snacks, cool music and NASCAR. What a combination! They certainly picked the right driver,” laughed Bowyer. “Think of the party after the race if we win. What would be really cool is if we brought Sasquatch to victory lane.”
The No. 15’s black-and-white paint scheme makes its first appearance at the 2.5-mile Pennsylvania track for practice and qualifying on June 5 and 6. Fox Sports 1 will nationally televise the race on Sunday June 7.
“At Jack Link’s, our mission is to ‘Feed Your Wild Side.’ We know that Clint, his crew and NASCAR fans are already experts in that department and we’re thrilled to be on the No. 15 for the Pocono race!” said Jeff LeFever, vice president of marketing for Jack Link’s.
Big Machine is the label home to some of the biggest stars in music including Superstars Taylor Swift, Tim McGraw, Rascal Flatts and more. With a name that is rooted in racing, President & CEO Scott Borchetta is a lifelong racing fan and former championship driver.
“It’s no secret that my passion for racing and records has been fueled with partnerships just like this one,” said Borchetta. “Big Machine is thrilled to be a part of the support behind Michael Waltrip Racing’s No. 15 Toyota along with Jack Link’s. Here’s to a number one on the track!”
Bowyer, a native of Emporia, Kan., finished fourth at Pocono in August. He owns eight Sprint Cup victories and is battling for a berth in NASCAR’s Chase for the Sprint Cup.
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Jack Link’s® Meat Snacks – Feed Your Wild Side™ Jack Link’s is a global leader in meat snacks and the No. 1 manufacturer worldwide. Headquartered in Minong, Wis., Jack Link’s is a family-owned company that represents a heritage of quality and consumer trust, with the mission to Feed Your Wild Side. Jack Link’s offers more than 100 premium protein snacks in a variety of flavors, sizes and price points, appealing to nearly every consumer and occasion. Check out JackLinks.com for more information on the brand.
About Big Machine Label Group Led by Founder, President and CEO Scott Borchetta, Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., Republic Nashville, Dot Records, Nash Icon Records and publishing company Big Machine Music. BMLG artists include superstars Taylor Swift, Tim McGraw, Rascal Flatts, Reba, Florida Georgia Line, Hank Williams Jr., Steven Tyler, Brantley Gilbert and The Band Perry; chart-topping acts Justin Moore, Thomas Rhett and Eli Young Band; The Voice winners Cassadee Pope and Danielle Bradbery; up-and-comers Maddie & Tae, A Thousand Horses, RaeLynn, The Cadillac Three and Drake White as well as soundtracks for ABC’s hit drama Nashville. Borchetta served as the 2015 American Idol mentor and proudly added winner Nick Fradiani to Big Machine Records’ roster. BMLG artists have received multiple GRAMMY, CMA, ACM, AMA, CMT, Teen Choice, MTV, People’s Choice and Brit Awards. Big Machine was also the first-ever American label to align with terrestrial radio for performance royalty rights. BMLG’s successful racing partnerships include 2014’s 12 Hours of Sebring winner Marino Franchitti and back-to-back Indy 500 wins with Dan Wheldon and Dario Franchitti in 2011 & 2012, respectively. Currently Big Machine Records is exclusively aligned with Chip Ganassi Racing in IndyCar and NASCAR as its Official Entertainment Partner and includes Indy 500 winning racing drivers Scott Dixon and Tony Kanaan and 2013 Indy Light champion Sage Karam. Visit www.bigmachinelabelgroup.com for more information.
About Michael Waltrip Racing Michael Waltrip Racing, co-owned by two-time Daytona 500 champion Michael Waltrip and Rob Kauffman, fields Toyota Camrys in the NASCAR Sprint Cup Series for No.15 driver Clint Bowyer and No. 55 driver David Ragan. In 2007, MWR began fielding fulltime Sprint Cup entries as the flagship team for Toyota Racing Development, USA. MWR owns seven Sprint Cup victories and has placed cars in NASCAR’s Chase for the Sprint Cup in 2012 and 2013. For more information about Michael Waltrip Racing, please visit www.michaelwaltripracing.com.
