Marcus Lemonis, Chairman and CEO of Camping World and Good Sam Enterprises, and Talladega Superspeedway announced today that the fall NASCAR Sprint Cup Series race, on Sunday, Oct. 25 at NASCAR’s Most Competitive Track, will be known as the CampingWorld.com 500.
The partnership rekindles a relationship between Talladega Superspeedway and Camping World that existed from 2011-2013 when the company served as the entitlement sponsor for the fall NASCAR Sprint Cup Series race at Talladega. The CampingWorld.com 500 will be the anchor event of an exciting weekend (Oct. 23-25) that will also feature the fred’s 250 Powered by Coca-Cola NASCAR Camping World Truck Series race.
“We are glad to be back with Talladega Superspeedway, the most competitive track in all of NASCAR,” said Lemonis. “Not only will the CampingWorld.com 500 be one of the most exciting races of the season, it also gives us the platform to expose race fans to our broad selection of camping and tailgating products. Our company has a great appreciation of what Talladega is in the world of sports.”
Plans are for Lemonis to serve as Grand Marshal of the CampingWorld.com 500. Many know him as the “business turnaround king” and star of CNBC’s prime time reality series, The Profit, in which he lends his expertise to struggling small businesses around the country and judges businesses based on a “Three P” principle: People, Process, and Product. The new season of the show is expected to premiere later that week.
“We are thrilled to have Marcus and Camping World back in the Talladega Superspeedway family,” said Talladega Superspeedway Chairman Grant Lynch. “It is a world class company with a sterling reputation and a great fit with our passionate fans that will travel in their RVs from all over the country to witness this anticipated event. We have the most acreage for camping, including the only FREE camping (select areas) on the NASCAR Sprint Cup Series circuit.
“The CampingWorld.com 500 will be extra special this year since it is the third and final race of The Chase for the NASCAR Sprint Cup’s Contender Round in which the field of 12 drivers who have a shot at the title will be dwindled down to eight at the race’s conclusion. It’s going to be a great weekend,” added Lynch.
