Photo Credit: David Yeazell
MOORESVILLE, N.C. (Sept. 23, 2015) – TaxSlayer.com, which provides quick and affordable tax-filing solutions to its customers, announced today it has extended its partnership with driver Dale Earnhardt Jr. and his company, JR Motorsports, and expanded it to include an affiliation with Hendrick Motorsports.
TaxSlayer.com will receive primary placement on Earnhardt Jr.’s No. 88 Chevrolet SS for one Sprint Cup Series race in 2016 and associate-brand placement through the remainder of the year with his Hendrick Motorsports team.
Additionally, TaxSlayer.com will begin its seventh year as a key primary for JR Motorsports, the company owned by Earnhardt Jr. that competes primarily in the NASCAR Xfinity Series. TaxSlayer.com will receive primary placement on the Nos. 7 and 88 Chevrolet Camaros for 10 races next season.
“It has been a privilege to be associated with Dale Jr. and JR Motorsports for so long, and we’re excited to add a new chapter with Hendrick Motorsports next season,” said TaxSlayer.com President and CEO Jimmy Rhodes. “We have found an immense loyalty among NASCAR fans, but especially with Dale Jr.’s fans. We want to continue growing this partnership.”
TaxSlayer.com has been involved in NASCAR team sponsorship since 2009. It began its affiliation with JR Motorsports in 2010, becoming the cornerstone partner for the company. Since then, JR Motorsports has won multiple races with TaxSlayer.com, including Regan Smith’s popular victories at Talladega and Michigan in 2013.
“TaxSlayer is one of our longest-tenured sponsors at JR Motorsports,” said Earnhardt Jr. “It’s quite incredible how both of our companies have grown in that time. I’m extremely loyal to them. I hope the fans are, too. We’ve done great things together, and I’m really looking forward to racing a TaxSlayer car in Sprint Cup next year.”
The Sprint Cup race in which Earnhardt Jr. will drive the No. 88 TaxSlayer.com Chevrolet SS is still to be determined. The 2016 season will be Earnhardt Jr.’s 17th in Sprint Cup and ninth at Hendrick Motorsports. He has 25 career victories, eight of which have come under the Hendrick Motorsports banner, and has been voted NASCAR’s Most Popular Driver 12 consecutive years.
“When a partner has success and wants to do even more, it’s gratifying for everyone involved,” said Rick Hendrick, owner of Hendrick Motorsports and a partner in JR Motorsports. “The TaxSlayer program has been incredibly effective, and all of us are committed to building on that foundation together. We’re looking forward to seeing them across both series next season.”
To celebrate the extension, TaxSlayer’s red and black paint scheme will receive a makeover, as Earnhardt Jr. himself spearheaded a redesign for the 2016 season that will apply to both series. The paint scheme will be revealed Oct. 5.
The 2016 campaign will mark the 12th season of Xfinity Series competition for JR Motorsports. The company has garnered 25 victories and one championship during that time.
