Photo Credit: @DaleJr
Dale Earnhardt Jr. posted about his favorite sandwich – mayonnaise and banana on bread – and the world went crazy. So now the series’ Most Popular Driver looks to turn that into a positive.
The Dale Jr. Foundation has launched a two-week fundraising drive and awareness campaign to combat child hunger.
“I was shocked – in a completely good way – at how much attention this picture received Tuesday night,” Earnhardt Jr. said. “I got a kick out of watching the videos of people trying the sandwich for the first time. Even if they didn’t like it, I appreciated that they gave it a shot.
“The whole thing got me thinking that whether you like the sandwich or not, perhaps we could make something universally positive from this.”
Fans can now head to DaleJrSandwich.com between now and April 23 to donate money, which will go to Blessings in a Backpack – a national, non-profit organization which packs food for school children who are at risk of going hungry on the weekends. Earnhardt Jr. has pledged to match whatever total the fans donate up to $50,000 before donating it in full to Blessings in a Backpack.
“Blessings in a Backpack is an organization that The Dale Jr. Foundation has a great partnership with,” Earnhardt Jr. said. “Just a few months ago we went to a local school in Kannapolis (N.C.) to hand out backpacks of food for kids, so I’ve seen firsthand the impact. I hope we can take the fun conversations we’ve had about the sandwich and turn it into an impactful fundraiser to help feed kids.
“And, no, I don’t expect the Blessings in a Backpack folks to pack banana-and-mayonnaise sandwiches in those bags,” he added. “Unless, of course, they want to.”
The campaign was unveiled via the JR Motorsports’ weekly video titled JRM 360.
