Photo Credit: Justin McFarland
NASCAR WIRE SERVICE
Appropriate for an election year, Dale Earnhardt Jr. appeared at the Chevrolet display in the Texas Motor Speedway Fan Zone on Saturday afternoon to “campaign” for the Chevrolet Silverado Rally Edition, which will be available later this month.
“We introduced several special editions in 2015 – each combining equipment and appearance packages designed for specific enthusiasts in mind,” said Sandor Piszar, Chevrolet truck marketing director. “They clearly resonated with buyers, selling in one-third the time – and attracting new, younger, and more affluent buyers to the brand – than the industry average.
“They also helped make Chevrolet the fastest-growing truck brand in the industry. In 2015, total Chevrolet truck sales increased 27 percent – double the increase for the total truck market. As we expand our lineup of special editions for 2016, we expect to continue that momentum.”
The unveiling of the Rally Edition at TMS illustrates the successful leveraging of Chevrolet’s relationship with NASCAR, Texas Motor Speedway and the NASCAR pace car program.
Three other prominent Chevrolet drivers join Earnhardt in campaigning for other special editions–Austin Dillon for the Realtree Edition, which will be available later this spring; Kyle Larson for the Silverado 1500 Midnight Edition and Kasey Kahne for the Silverado 2500 Midnight Edition.
Both Midnight Editions are currently available. But, given that Earnhardt is the NASCAR Sprint Cup Series’ perennial most popular driver, the smart money is on the Rally Edition.
