Photo Courtesy of Sweet Frog
David Ragan will have a new sponsor on board his No. 23 Toyota Camry for the Toyota Owners 400 at Richmond International Speedway as BK Racing recently announced a new partnership with sweetFrog premium frozen yogurt.
“I am excited to have sweetFrog on our Toyota for Richmond,” Ragan said. “Richmond is one of my favorite races of the year, and the Sunday afternoon event will be a new challenge for our team. sweetFrog is my family’s go-to spot for frozen yogurt. Let me put it this way – I am thrilled about this partnership, but my excitement pales in comparison to my daughter Julia’s face when we walk into sweetFrog!”
Based in Richmond, Virginia, sweetFrog opened in 2009 and has grown to have more than 350 locations in the US and abroad, serving customers in 25 states, the United Kingdom and the Dominican Republic. The national frozen yogurt franchise was recently named the #1 Frozen Yogurt Shop in the US by the Daily Meal.
“As a team with such strong Virginia ties, we are proud to have sweetFrog join BK Racing for the upcoming Toyota Owners 400,” said Doug Fritz, CMO of BK Racing. ”
“We are thrilled to partner with David Ragan and BK Racing for the spring race in sweetFrog’s hometown,” said Patrick Galleher, CEO of sweetFrog. “Our shared commitment to family and community make the partnership a perfect fit.”
