When Townsend Bell competes next month in the 100th running of the Indianapolis 500 at the Indianapolis Motor Speedway, he will do it with a hometown brand as California Pizza Kitchen has signed on to bring sponsorship to the No. 29 Andretti Autosport Honda the California native will pilot.
Also joining then as a co-primary sponsor will be Bell’s long-time sponsor The America Eclectic lifestyle brand from fashion industry leader, Robert Graham.
“Being a California native, I cannot think of a better fit than California Pizza Kitchen to join our team for the 100th running of the Indy 5oo,” he said. “It’s awesome to represent a brand that I grew up with here. I love the fact that you can enjoy artisanal California cuisine all across the U.S. thanks to CPK. I am also proud to have Robert Graham on board again for 2016 and cannot wait to unveil the No. 29 car in May.”
California Pizza Kitchen was born in 1985 in Beverly Hills, California and have become the authority in dining with a California vibe.
“California Pizza Kitchen couldn’t be more proud and excited to partner with Andretti Autosports and our friends at Robert Graham, another great California-born brand to support Townsend Bell’s Indianapolis 500 effort,” said G.J. Hart, Executive Chairman and CEO at California Pizza Kitchen.
“Much like the legendary Andretti family pushes the envelope in the sport of racing and Robert Graham takes wardrobe design to a whole new level, CPK is all about driving innovation forward when it comes to culinary experiences, from the iconic Original BBQ Chicken Pizza we invented in 1985 to our transformative new look and meun now available in our restaurants. We look forward to unveiling Townsend’s incredible car in the coming weeks and to cheering him on at the historic race this May.”
This marks the first time the global restaurant company will be in IndyCar racing.
“Its great to have California Pizza Kitchen come on board for Townsend’s Indy 500 program, especially as a new brand coming into the sport for such a historic event,” said Michael Andretti, Andretti Autosport CEO ‘To have California Pizza Kitchen’s partnership combined with Robert Graham’s continued support, the No. 29 car and Townsend are positioned for eye-catching success on all fronts.”
The No.29 car Bell will drive is the fifth entry for Andretti Autosports for the 100th running of the Indianapolis 500 on May 29, joining teammates Marco Andretti, Ryan Hunter-Reay, Carlos Munoz and Alexander Rossi.