NXS: JR Motorsports Extends Partnership with Unilever

Unilever and JR Motorsports will extend their partnership as Unilever has signed on to be the primary sponsor for 20 XFINITY Series races in 2017-18 Also, JRM co-owner Dale Earnhardt Jr. will continue as brand ambassador for Unliever through 2018.

Unilever is one of the world’s leader in supplies of Food, Refreshments, Home and Personal Care products. Some of those include Lipton, Knorr, Dove, Axe, Hellmann’s and Suave. They have been a team partner with JR Motorsports since 2009.

“We are thrilled to extend our relationship with JRM and Dale Earnhardt Jr.,” said Kevin Flagg, Director Shopper Marketing and Marketing Activation, Unilever U.S. “His influence among our retail partners and our consumers continues to be critical both on and off the track. Dale embodies our core mission and values, and his work with us helps improve the lives of others. His impact on successful activation over the past eight years has made our decision to continue our work together an easy one across our top-tier brands.”

Unilever stands as JRM’s longest-tenured sponsor which will take the partnership into its 10th year in NASCAR INFINITY Series competition.

“Unilever has been an incredible supporter of our program for a long time,” said Earnhardt Jr. “That type of dedication is good for the health of our race team and the health of our sport. I am very appreciative of their commitment and what they have brought to JR Motorsports as a partner since 2009. We look forward to continuing that relationship and growing our partnership in the future.”

“When JR Motorsports first put an XFINITY car on the track in 2005, we weren’t sure where it would take us,” said Kelly Earnhardt Miller, general manager of JR Motorsports. “With the addition of Unilever in 2009, it helped pave the way and bring stability to our organization. We will always be grateful for that. We’ve been fortunate to grow over the years with Unilever as a cornerstone partner and we’re thrilled to be with them again in multiple capacities.”

Details on specific races, driving duties and car numbers surrounding the extension will Unilever will be announced at a later date.