Photo Credit: Noel Lanier
Bass Pro Shops, Tracker Boats Increase Primary Sponsorship
DENVER, Colo. (Aug. 4, 2016) – Furniture Row Racing announced today that Martin Truex Jr. has signed a new two-year agreement to drive the team’s No. 78 Toyota Camry in NASCAR’s Cup Series. The new contract takes effect starting with the 2017 season.
The Denver-based racing organization also announced that Bass Pro Shops and Tracker Boats, which joined Furniture Row Racing as a partner in 2016, will increase its primary sponsorship schedule on Truex’s No. 78 Toyota from 12 to 16 races in 2017, starting with the season-opening Daytona 500.
The expansion builds on the long-standing relationship between Bass Pro Shops and Truex Jr., an avid outdoorsman and longtime fishing buddy of Bass Pro Shops founder/CEO Johnny Morris. In addition to serving as Truex’s first sponsor when he started his NASCAR career, Bass Pro Shops and Tracker Boats were the primary sponsors for two NASCAR Xfinity Series championships in 2004 and 2005, as well as the primary sponsor for Truex’s first three years in the Sprint Cup Series.
“The signing of Martin Truex Jr. to a new contract and Bass Pro Shops/Tracker Boats adding more races to its primary sponsorship package are signs of strength and confidence for the future of Furniture Row Racing,” said team president Joe Garone. “Martin has proved over and over that he is one of the blue chip drivers in the NASCAR Sprint Cup Series and we are elated that he will continue to drive our No. 78 Toyota.”
Garone added, “Bass Pro Shops has been one of the most visible, committed and respected sponsors in NASCAR for many years. We are grateful that the company is making an additional commitment to our team. Adding Bass Pros Shops, Tracker Boats and Auto-Owners Insurance to our sponsorship family this season has played a vital role, along with Furniture Row and Denver Mattress, in the success and growth of our company.”
Bass Pro Shops founder/CEO Johnny Morris said of the announcement: “We are excited to elevate our support and partnership with our good friend Martin Truex Jr., an amazing competitor on the track and a passionate sportsman who loves the outdoors. It brings us tremendous pride to see Bass Pro Shops and Tracker Boats prominently displayed and have Martin personally representing our brands. Together with our longstanding friends at Toyota and Furniture Row Racing, we believe our partnership with Martin has a very bright future.”
Truex, 36, said, “I am pleased that we’re going to continue our momentum from this season. This is where I want to be, driving the No. 78 Furniture Row Racing Toyota. We’ve come a long way in a short period of time. There are many reasons to feel excited and optimistic about the future of our racing program starting with the commitment from our team owner Barney Visser, the support from Toyota, the technical alliance with Joe Gibbs Racing and the Bass Pro Shops sponsorship. We definitely have the resources and talent to go after victories and championships. I want to thank Barney and Joe Garone for the confidence that they have placed in me and also want to thank my good friend and hunting/fishing partner Johnny Morris for the continued support from Bass Pro Shops and Tracker Boats.”
Truex, who has already clinched a 2016 Chase berth, has been the Furniture Row Racing driver since the start of the 2014 season. As a Chase participant last year, he advanced to the final four.
After 21 races of the current season he has claimed one win, three top fives, nine top 10s, three poles, ranks No. 1 with laps led at 1005 and is eighth in Sprint Cup driver points.
The Mayetta, N.J. native won back-to-back Xfinity Series championships before joining the Cup series full time in 2006.
About Bass Pro Shops
Bass Pro Shops®, which specializes in outdoor fun, operates 99 retail locations http://www.basspro.com/webapp/wcs/stores/servlet/CFPageC?appID=94&storeId=10151&catalogId=10051&langId=-1&tab=3 and Tracker Marine Centers across America and Canada that are visited by more than 120 million people every year. Bass Pro Shops stores, many of which feature restaurants, offer hunting<http://www.basspro.com/Hunting/_/T-12425000000>, fishing<http://www.basspro.com/Fishing/_/T-12100000000>,camping<http://www.basspro.com/Camping/_/T-12325000000> and other outdoor gear<http://www.basspro.com/Outdoor-Recreation/_/T-12850000000> while their catalogs and website serve shoppers throughout the world. The company’s Tracker Marine Group® (www.trackermarine.com), a leading brand of fishing boats for more than 37 years, manufactures and sells a variety of boats for fishing and cruising. Family fun is on tap at Bass Pro Shops resort Big Cedar Lodge® (http://www.bigcedar.com/), voted by Travel + Leisure as one of the top 50 Best Hotels for Families in the U.S. For more information, visit http://www.basspro.com/. To request a free catalog, call 1-800-BASS PRO. Follow us on Facebook at www.facebook.com/bassproshops.
About Furniture Row
Furniture Row is the owner and sponsor of the No. 78 Furniture Row Racing team. Furniture Row operates more than 330 stores in 30 states making it one of America’s largest, family-owned and operated specialty home furnishings and bedding retailers. Visit http://www.FurnitureRow.com
