During an event held on Tuesday in Mexico City, NASCAR announced a multi year agreement with Old World Industries to make PEAK title sponsor of the NASCAR PEAK Mexico Series, only the third title sponsor in series history. Additionally, PEAK becomes an Official NASCAR Partner along with other key brands such as BlueDEF.
“The NASCAR PEAK Mexico Series is a place where young drivers are honing their skills and competing for a championship against the toughest competition in Latin America,” said Steve O’Donnell, NASCAR executive vice president and chief racing development officer. “The series drives interest in stock car racing in Mexico, while cultivating talented drivers and pit crew members aspiring to compete at the NASCAR national series level.”
Entering its 10th season, the NASCAR PEAK Mexico Series will make its return after a year absence with an exhibition race of December 3rd – 4th in Mexico City. A full 2017 schedule will be released at a later date.
The NASCAR PEAK Mexico Series has been instrumental in developing some of NASCAR’s rising stars, most notably Daniel Suarez, who is the first Mexican born driver to capture Sunoco Rookie of the Year honors; win a NASCAR national series race; lead a national series in points; and compete in the NASCAR XFINITY Series Chase for a championship.
“I am extremely proud to be a Mexican driver competing against the best young drivers making a name for themselves in the NASCAR XFINITY Series,” said Suárez. “I am lucky to have had the support of NASCAR’s developmental programs along the way including the NASCAR Mexico Series. I am excited to see that other talented Latin American drivers will continue to have similar opportunities for many years to come.”
“We remain steadfast in our commitment to develop young talent and engage our passionate fan base in Mexico,” said Lou Garate, vice president, partnership marketing, NASCAR. “PEAK is a world-class brand, and its three decades of experience in motorsports will help elevate NASCAR-sanctioned racing in Mexico.”
