Economic Impact of DAYTONA Rising Increased

DAYTONA BEACH, Fla. – After breaking ground at the beginning of July, Daytona International Speedway’s historic DAYTONA Rising project is off to a fast start. Daytona’s parent company International Speedway Corporation (ISC) today provided updated economic benefit estimates, calculated independently by the Washington Economics Group (www.weg.com) of Coral Gables, on the DAYTONA Rising project.