Economic Impact of DAYTONA Rising Increased

DAYTONA BEACH, Fla. – After breaking ground at the beginning of July, Daytona International Speedway’s historic DAYTONA Rising project is off to a fast start. Daytona’s parent company International Speedway Corporation (ISC) today provided updated economic benefit estimates, calculated independently by the Washington Economics Group ( of Coral Gables, on the DAYTONA Rising project.