BROOKLYN, Mich. (April 20, 2015) – NASCAR race fans and music festival fans both will have reasons to celebrate this summer at Michigan International Speedway. Keloorah, a music festival experience, will take place on Friday and Saturday of each NASCAR weekend at MIS this summer.
Twelve acts, spanning country and alternative rock, along with several EDM Djs will perform at Keloorah.
Keloorah kicks off on Friday, June 12, when country music takes center stage with Montgomery Gentry, Drake White and The Big Fire as well as Tim Dugger. Alternative rock rounds out the June weekend on Saturday, June 13, with American Authors, Bear Hands and IAMDYNAMITE.
Then, on Friday, Aug. 14, alternative rock kicks off the festival with Kongos, Big Data and Saints of Valory, followed by country music on Sunday, Aug. 15, with Logan Mize, Dylan Scott, Tim Dugger and a special, headlining act to be announced later.
But that’s not all.
Besides the live shows, there will be deejays, a go-kart experience, a video game arcade, an outdoor sports bar, tailgate games, foam parties and paint parties – all within the NASCAR event weekends and on MIS property.
Keloorah is behind Turn 3, central to many of MIS’ MISCamping.com campgrounds.
“It’s a completely unique concept – a true music festival taking place at the same time as a NASCAR race weekend,” MIS President Roger Curtis said. “Keloorah was developed to attract new fans to MIS who may not otherwise be aware of, or come to see, NASCAR. All while being an awesome post-race festival for the current NASCAR fans. Keloorah will be an entertainment experience unparalleled at any other NASCAR event.”
A Sunday admission ticket or infield or APEX wristband that allows access to the Sunday Quicken Loans 400 and/or Pure Michigan 400 will gain access to Keloorah on Friday and Saturday of those event weekends.
But what is “Keloorah”? MIS staff made it up.
“Keloorah” is the phonetic pronunciation of Ceiliúradh, the Celtic word for “celebration.” MIS is in the Irish Hills of Brooklyn, Michigan, and the team wanted something that would tie back to the speedway’s brand – all while being something new and different.
Keloorah is open with activities from 4-11 p.m. Friday and 4-11 p.m. Saturday, June 12-13; and 4-11 p.m. Friday and 4-11 p.m. Saturday, August 14-15.
For a full lineup of activities and a promotional video, check out www.keloorah.com.
All NASCAR tickets are on sale. Visit www.MISpeedway.com or call 800-354-1010 today.
Nestled in the lush Irish Hills of Brooklyn in Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike.
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2015 Michigan International Speedway Schedule
Friday, May 8 SPEEDWAY STOMP™ 5K paced by Experience Jackson
Saturday, May 9 Michigan Wine and Beer Fest presented by Experience Jackson
Friday, June 12 ARCA Racing Series presented by Menards Corrigan Oil 200 and Sprint Cup Qualifying
Saturday, June 13 NASCAR XFINITY Series
Sunday, June 14 NASCAR Sprint Cup Series Quicken Loans 400
July 17-19 Faster Horses Festival
Friday, Aug. 14 NASCAR Sprint Cup Series Practice and Qualifying
Saturday, Aug. 15 NASCAR Camping World Truck Series Careers for Veterans 200 presented by The Cooper Standard Foundation & Brad Keselowski’s Checkered Flag Foundation
Sunday, Aug. 16 NASCAR Sprint Cup Series Pure Michigan 400
