BROOKLYN, Mich. (June 5, 2015) – For some, going to the Quicken Loans 400 at Michigan International Speedway isn’t just about watching the biggest stars in auto racing on NASCAR’s fastest racetrack.
It’s also a party that doesn’t stop and experiencing some of the best music from the hottest deejays from Michigan.
Red Bull and Michigan International Speedway have teamed up for THE DECK, a three-day access ticket on the Turn 3 platform at MIS that includes high-speed racing and the thrills of electronic dance music all weekend long.
The $75-per person ticket includes access to THE DECK on Friday, Saturday and Sunday. This standing room only deck overlooks the speedway’s Turn 3.
“This is very cool and unique way to enjoy the races at MIS,” track President Roger Curtis said. “The Deck was created to attract new fans, especially millennials who want a high-energy club atmosphere in a setting to watch NASCAR.”
The speedway team created the option for NASCAR fans who like to party – but also for guests of the track who may not have experienced NASCAR before.
Besides witnessing all the NASCAR action from atop Turn 3, electronic dance music deejays from across Michigan will be playing on THE DECK throughout the day – even while race cars are on the track! That’s right. EDM deejays playing atop Turn 3 DURING the high-speed racing action of NASCAR’s fastest two-mile.
Scheduled deejays include Tim Hitmen, Pdig, Oneilly Drizzey, Elemnt, DJ Kung, Sean Boney, DJ K-Bones and DJ Doses, courtesy of Red Bull, playing music sets all weekend ‘til the action stops. Deejays are playing the entire time THE DECK is open.
THE DECK will serve assorted food options and feature multiple bars with mixed drinks and beers from Michigan’s best breweries including Arcadia Ales, Dark Horse Brewery, Founders Brewery and New Holland Brewery as part of a track partnership with Rave Associates.
Oh, and there’s free Wi-Fi. MIS recently installed a Wi-Fi hotspot atop THE DECK so guests there can keep up with all their social networks and share their experience with all their friends.
After race activity, anyone with a wristband from THE DECK may head over to Keloorah, the speedway’s Friday and Saturday night concert festival, just behind THE DECK. Keloorah is open from 4 to 11 p.m. Friday and Saturday.
THE DECK is just one of the new entertainment and experience options at MIS geared toward new and first-time NASCAR fans. Track officials know there’s a segment of guests, new and old, who want an affordably priced, packaged ticket options that allows them to experience a host of activities and music while attending a NASCAR race.
The speedway has also unveiled Keloorah, a two-day concert festival at the track that complements the NASCAR weekend. Anyone with a Sunday admission ticket or wristband for the Quicken Loans 400 may access Keloorah on Friday and Saturday.
Also, MISCamping.com M-50 Campground is a late-night party option for guests who want to stay up past the usual midnight quiet times. With a Spring Break style party and deejays until 3 a.m., “Nightcap” inside M-50 Campground is a cool option for night owls.
THE DECK is available as a weekend ticket – or as part of a party-themed camping package option. The “Race. Party. Camp.” package is for four people, and includes four wristbands to THE DECK, access to Keloorah, a campsite in the MISCamping.com M-50 Campground and access to “Nightcap,” late-night party, all for $450.
NASCAR Sprint Cup Series returns to Michigan for the summer during the Quicken Loans 400. Tickets are available for all the races at Michigan International Speedway, June 12-14. Visitwww.MISpeedway.com or call 800-354-1010.
Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is NASCAR’s fastest track and the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike.
2015 Michigan International Speedway Schedule:
Friday, June 12 ARCA Racing Series presented by Menards Corrigan Oil 200 and FireKeepers Casino Hotel Pole Day
Saturday, June 13 NASCAR XFINITY Series Great Clips 250 Benefiting Paralyzed Veterans of America
Sunday, June 14 NASCAR Sprint Cup Series Quicken Loans 400
July 17-19 Faster Horses Festival
Friday, Aug. 14 FireKeepers Casino Hotel Pole Day
Saturday, Aug. 15 NASCAR Camping World Truck Series Careers for Veterans 200 presented by The Cooper Standard Foundation & Brad Keselowski’s Checkered Flag Foundation
Sunday, Aug. 16 NASCAR Sprint Cup Series Pure Michigan 400
