KANSAS CITY, Kan. (Jan. 13, 2016) – Kansas Speedway and GoBowling.com announced a partnership today for the May 7 GoBowling.com 400, Kansas Speedway’s annual May NASCAR Sprint Cup Series night race. Terms of the agreement were not disclosed.
“We’re excited to announce our partnership with GoBowling.com for our May Sprint Cup Series night race,” said Kansas Speedway President Patrick Warren. “I’m thrilled to be able to work with such a family-friendly brand at Kansas Speedway because NASCAR racing appeals to fans of all ages. I know this will be a great partnership with GoBowling.com and I can’t wait to see their activation not only at Kansas Speedway but at bowling centers around the country.”
“Bowling is the number one participation game in the U.S. and NASCAR is one of the most popular fan-based sports making this a natural partnership,” said Strike Ten Entertainment President John G. Harbuck. “We have very similar demographics so the exposure we get from this sponsorship – both in the Midwest and nationally – will allow us to promote bowling to current and potential bowlers, especially families and young bowlers.
“We will use the race as a platform to remind people what a great game bowling is for all ages and drive them to our website where they can find bowling centers near them as well as connect with us via social media,” he added.
As part of the agreement, GoBowling.com has naming rights to the race that will be featured on a nationally-televised broadcast and other news media. In addition, GoBowling.com will have extensive signage throughout Kansas Speedway and the rights to execute on-site and online promotional activations including regional and national consumer promotions such as bowling leagues, prize promotions and other branding initiatives.
GoBowling.com is the go-to website to learn more about the great sport of bowling including information about 3,000+ bowling centers throughout the country. Fans can learn about their local bowling centers, take advantage of promotional offers, watch bowling video tips and more.
“Bowling proprietors across America are proud of our relationship with Kansas Speedway,” said Tom Martino, Bowling Proprietors Association of America (BPAA) President. “After race fans enjoy a great race, we look forward to having them visit their local bowling center.”
Kansas Speedway tickets for all events in 2016 will be on sale soon. Kansas Speedway’s May 6-7, 2016 race weekend will include the Toyota Tundra 250 NASCAR Camping World Truck Series race and the GoBowling.com 400. In October, the Chase for the NASCAR Sprint Cup Series returns with the Hollywood Casino 400 on Oct. 16. The Kansas Lottery 300 NASCAR XFINITY Series race will take center stage on Oct. 15, while the ARCA Racing Series presented by Menards championship race will run on Oct. 14.
Parking is always free at Kansas Speedway and fans can bring in one 14x14x14-inch soft-sided cooler with their favorite food and beverages.
Fans can follow Kansas Speedway on Facebook at WWW.FACEBOOK.COM/KANSASSPEEDWAY or follow us on Twitter (@kansasspeedway).
ABOUT ISC
International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York.
The Company also owns and operates Motor Racing NetworkSM, the nation’s largest independent sports radio network, and Americrown Service CorporationSM, a subsidiary that provides catering services, food and beverage concessions. In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway. For more information, visit the Company’s website at WWW.INTERNATIONALSPEEDWAYCORPORATION.COM.
About GoBowling.com
GoBowling.com is the destination for bowling fans and enthusiasts seeking news and information about one of America’s favorite pastimes and the nation’s number one participatory sport. With more than 67 million people taking to the lanes every year, GoBowling.com is a one-stop location where people of all ages can go to satisfy their love of bowling. Consumers turn to GoBowling.com every day to find bowling fun – discovering new bowling centers, tips and tricks to use on the lanes, event news and great deals at more than 2,100+ family-friendly bowling centers across the country.
About Strike Ten Entertainment
Headquartered in Arlington, Texas, Strike Ten Entertainment is the centralized sponsor-activation arm of the bowling industry. Strike Ten Entertainment serves all organizations of bowling by coordinating the industry’s sales and marketing efforts. Strike Ten Entertainment’s mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity and industry-wide marketing initiatives. For additional information, please visit WWW.STEMARKETING.COM.
About BPAA
Founded in 1932, the mission of Bowling Proprietors’ Association of America (BPAA) is to enhance the profitability of all of its members. Headquartered in Arlington, Texas at the International Bowling Campus, the BPAA provides it’s over 3,500 member centers with group purchasing programs, business and educational seminars, legislative representation and proactively promotes the association and bowling industry. For additional information please visit www.BPAA.com or call 1-800-343-1329.
