TORONTO, ON – When you hold Royal Warrants as the supplier of car care products to Britain’s Royal Family – and your cleansers, waxes and polishes are the choice of such prestigious manufacturers as Bentley and Aston Martin – you might feel a reluctance to offer your products to the everyday car owner.
“Every car is special to someone… and special enough to use our products,” notes Dave Lambert of Autoglym Canada. “People love their vehicles – no matter the make, model or year – and they want to protect their investments with the best products they can afford.”
Expanding the presence of Autoglym in the Canadian marketplace has been a goal for Lambert since he came to Canada three years ago. He believes that being involved with the 2nd Annual Motorama Custom Car & Motorsports Expo is the ideal opportunity to reach a broad range of car enthusiasts and to spread the word about the Autoglym line.
“The Motorama show is on everybody’s calendar; this is the March car show to be at,” continued Lambert. “We will have a large display area where we will be showcasing our lines and selling our products, most of them at a discounted price. We will also have a special car in our booth that will give us a canvas to demonstrate the applications of our products.”
Speaking on behalf of Motorama, Mike Galipeau said, “In addition to having a large presence at Motorama, Autoglym is also returning as a ‘show sponsor.’ And as they did last year, they will use Motorama as a showcase to debut a brand new product to the Canadian market. We’re honoured that they have embraced the show as part of their marketing program.”
Asked for a clue about what that product might be, Lambert replied, “I’m afraid that I can’t reveal what it is just yet, you’ll just have to come to Motorama to see what we’ve got up our sleeves. But I can assure you, it will be worth a look.”
Lambert concluded, “Anyone coming to the show – whether they have a Hot Rod, a race car or a Classic Cruiser on display, or if they are coming through the doors as a show visitor – they can make use of our products. We’ll be more than happy to show them what Autoglym has to offer.”
ABOUT AUTOGLYM: Since 1965, Autoglym products have been manufactured in Letchworth, ‘the World’s First Garden City’ in the United Kingdom and then shipped worldwide. With a catalog that now features over 100 premiere products, Autoglym cleaners, waxes and polishes are recognized as ideal for use by the car enthusiast, car detailers, professional restorers, and across the spectrum in the motor trade as well as in bus, truck and rail fleets. In Canada, Autoglym products are available exclusively in Canadian Tire and PartSource stores. To learn more about the Autoglym products line, visit their website, www.autoglym-canada.com.
ABOUT THE MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The second annual Motorama Custom Car & Motorsports Expo takes place March 11, 12 & 13, 2016 at The International Centre, adjacent to Toronto’s Pearson International Airport. With a footprint of almost 300,000 square feet, the show will be Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email info@MotoramaShow.com or visit www.MotoramaShow.com.
