NXS: ICE-AID Solidifies Primary Sponsorship Of Derrike Cope Racing For NASCAR’s XFINITY Series Race

ICE-AID Revolutionary Ice-Cooling Brand Strengthens Partnership With Derrike Cope Racing Throughout 2016 NASCAR Season

SARASOTA, FL. (JANUARY 22,2016)– ICE-AID, formerly known as Beer Frost- and environmentally safe, all natural, mineral based product that turns your cooler of ice into a freezer- today announced its 2016 partnership with Derrike Cope Racing (DCR), acting as primary sponsor of the No. 70 car during February’s Xfinity Series POWRSHARES QQQ 300 in Daytona!

Combined Xfinity and Cup Series career total of over 665 races, three wins, 40 top 10’s, two poles and the coveted title of Rookie of the Year. Cope was also inducted into the West Coast NASCAR Hall of Fame in 2013.

“We are proud to serve as a sponsor of Derrike Cope Racing (DCR) and Derrike Cope, who is such an iconic Daytona 500 champion.” said Dave Chism, Co-founder and CEO of ICE-AID. “As a small American family business, it is important for us to partner with his team with our mutual mission of quality, creativity and enjoyment. DCR is the perfect companion to share in the love of
Derrike Cope, the 1990 Daytona 500 Winner, and the driver of the #70 has been a stable figure in NASCAR, competing in all series for over 30 years. Heading into 2016, Cope will have a racing and create the best entertainment experience possible.”

Following its presence at the Xfinity Daytona race ICE_AID will support DCR throughout the 2016 NASCAR season and allow NASCAR fans to sample and experience the benefits of ICE-AID during coveted race weekends and beyond. Fans who will not be on-site during the 2016 season can purchase and experience ICE-AID online at www.ice-aid.com andwww.tryice-aid.com.

ICE-AID is an environmentally safe, all natural, mineral based product that turns your cooler into a freezer by reducing the temperature of ice to as low as -10 degrees F. ICE-Aid delivers a frosty cold beverage covered in ice crystals that, until now, you could enjoy only by turning the refrigerator temperature to the lowest setting or using the freezer. ICE-AID will also make your ice last two times longer.

It’s not cold until it’s ICE-AID cold.

DCR with JP Motorsports currently competes in the Xfinity Series of NASCAR. Owner/driver Derrike Cope drives the ICE-AID #70 Camaro for the 2016 season. For the latest information about DCR go to our Facebook, Twitter and Instagram at Derrike Cope Racing, @DCopeRacing, and derrikecoperacing.