DAYTONA BEACH, Fla. (Feb. 12, 2016) – Pocono Raceway and General Tire have agreed to a multi-year partnership that gives the veteran tire company naming rights for the June 3 ARCA Racing Series Presented by Menards race. The announcement was made today at Daytona International Raceway with Pocono Raceway Chief Marketing Officer Ben May and General Tire Director of Marketing Travis Roffler.
General Tire #AnywhereIsPossible 200 is scheduled for Friday, June 3 and will feature 80 laps on the 2.5 mile ‘Tricky Triangle.’
“General Tire is going to be a great partner for us and we are looking forward to working with them to put on a great event for our fans,” said Pocono Raceway President & CEO Brandon Igdalsky. “The Mattioli family and ARCA have a long history of working together and this is another opportunity for us to support this great series.”
“We are thrilled to partner with these great tracks in an effort to enhance the ARCA Race Series events and to bring more awareness to our tire brand in these key markets,” said Roffler.
June 3 will mark the 30th anniversary of the first ARCA race at Pocono Raceway and be the 58th ARCA event held at ‘The Tricky Triangle.’
Pocono Raceway will host seven national motorsports events during the 2016 racing season, including a NASCAR XFINITY Series race for the inaugural time on June 4. The Axalta “We Paint Winners” 400 NASCAR Sprint Cup Series (NSCS) race is set for June 5, the Pennsylvania 400 NSCS race on July 31 and the ABC Supply 500 Verizon IndyCar Series race on August 21. The Pocono Mountains 150 NASCAR Camping World Truck race is scheduled for July 30 and two ARCA Series Presented by Menards races with General Tire #AnywhereIsPossible 200 on June 3 and the ModSpace 150 on July 29 offered as well.
Tickets for all races are now on sale at poconoraceway.com or by calling 1-800-RACEWAY.
About Pocono Raceway:
Pocono Raceway, also known as “The Tricky Triangle,” is family-owned and situated in the beautiful Pocono Mountains of Pennsylvania. In business for over 50 years, the Raceway hosts multiple, national motorsports events including two NASCAR Sprint Cup Series, one Verizon IndyCar Series race, one NASCAR XFINITY Series, one NASCAR Camping World Truck Series and two ARCA Racing Series Presented by Menards events each year. The Raceway has added multiple, adventure-running series events to their annual calendar, including the Warrior Dash. Pocono Raceway is recognized as the world’s first, privately-owned solar-powered sports facility. Their 25-acre, three-megawatt solar farm provides the energy needs of the Raceway, as well as, adds electricity to the local power grid. Each member of our raceway staff is committed to creating exciting experiences and lifelong memories.
For more information, please visit www.poconoraceway.com.
About General Tire:
For 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of ARCA; Best in the Desert Racing Series; Major League Fishing; King of the Cage; Lucas Oil – Off Road Racing Series, Late Model Dirt Series, Pro Pulling League, Modified Series, Drag Boat Racing Series and ASCS Sprint Car Dirt Series; Expedition Overland; FreestyleMx.com Tour; Zero One Odyssey; and Spec Tire of JeepSpeed. Team GT supports athletes: CJ Hutchins, Jim Beaver, Jeff Proctor, Chase Motorsports, Doug Fortin, Jim Riley, Camburg Racing, Lee Banning Sr., Bryan Folks, Jerett Brooks, Carl Renezeder and Stan Shelton.
About Continental AG:
Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2014, the corporation generated sales of approximately €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental currently employs more than 208,000 people in 53 countries.