Bayne Picks Up New Sponsor

Photo Credit: Mike Mercurio

After what’s been a rough week and a half for Roush-Fenway Racing, the organization announced a new sponsor and a bright spot for the team which will downsize to two cars in 2017.

Liberty National, a life insurance company, will partner with 2011 Daytona 500 winner Trevor Bayne in multiple races during the 2017 season. The partnership will begin at the second race of the season at Atlanta Motor Speedway.

“Liberty National views this new partnership with Roush Fenway Racing as the opportunity of a lifetime,” said Liberty National President, Steve DiChiaro. “We look forward to cheering on Trevor Bayne as he drives the Liberty National car to Victory Lane in 2017.”

Bayne, who has been racing full-time in the Sprint Cup Series since 2015, will have additional sponsorship throughout the season from partner, Advocare.

“We are excited to have Liberty National on board next season,” said Bayne. “They are an extremely well respected brand that has been providing valuable services since 1900. It’s the kind of brand that we are proud to have an association with and I can’t wait to see the No. 6 Liberty National Ford on track. Our goal is to put our car up front and compete for race wins.”

About Tyson Lautenschlager 552 Articles
A 22-year-old from Ontario, Canada, Tyson Lautenschlager is a Humber College journalism graduate. He is currently the managing editor of OnPitRoad and a chase producer at CTV News Channel in Toronto.