SONOMA, Calif. (Jan. 28, 2016) — Sonoma Raceway today announced that it has signed a multi-year agreement with Chevys Fresh Mex, under which the California-inspired Mexican restaurant will become title sponsor of the 64-lap NASCAR K&N Pro Series West feature at Sonoma Raceway.
The Chevys Fresh Mex 200 will serve as Saturday’s main event during the Toyota / Save Mart 350 NASCAR Sprint Cup Series weekend, June 24-26. This is a landmark deal for one of the most popular Mexican restaurant chains in the United States.
“Chevys Fresh Mex is ready to hit the gas and get our partnership with Sonoma Raceway in high gear for our guests,” said Tim Fannin, vice president of operations for Chevys Fresh Mex. “We see this partnership as a great way to bring the excitement of race season into our restaurants.”
In connection with the sponsorship, Chevys Fresh Mex will launch several in-restaurant programs to attract, engage and entertain guests, including a new specialty cocktail menu, in-store collateral and a Chevys Fresh Mex 200 ticket giveaway through social media. The raceway will also host several NASCAR race-viewing parties at area Chevys Fresh Mex restaurants, complete with a NASCAR show car and the Sonoma Raceway Girls. The first viewing party will take place at Chevys on the riverfront in Sacramento (1369 Garden Highway) for the NASCAR Sprint Cup Series season opener on Sunday, Feb. 21.
To bring the Chevys Fresh Mex experience to fans, Sonoma Raceway’s dining options will be enhanced to include multiple Chevys Fresh Mex concession stands. The outposts, located beneath the Main Grandstand, in the main paddock and above Turn 2, will serve the fresh Mexican food favorites that Chevys Fresh Mex customers are accustomed to enjoying in restaurants.
“For a generation, Chevys Fresh Mex has been offering great food and a terrific restaurant experience in our community,” said Steve Page, Sonoma Raceway president and general manager. “Chevys will be an outstanding partner for our NASCAR weekend, and we are pleased to be able to offer another delicious raceway dining option for attendees at our events. We look forward to working together to ensure that our fans and Chevy Fresh Mex customers have an outstanding experience.”
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Chevys Fresh Mex:
With an irreverent and fun approach to Mexican food, Chevys Fresh Mex offers a variety of California-inspired, mesquite-grilled favorites made from only farm fresh ingredients. From friends gathering in the cantina to families celebrating everyday occasions in the dining room, Chevys Fresh Mex offers guests delicious simplicity in a casual, energized atmosphere. For more information, visit www.chevys.com.
Real Mex Restaurants:
Headquartered in Cypress, California, Real Mex Restaurants is the largest full-service, casual dining Mexican restaurant chain operator in the United States with more than 100 company-owned and operated restaurants, as well as 13 franchised locations. Our brands include El Torito Restaurants, Acapulco Mexican Restaurants, Chevys Fresh Mex® Restaurants, El Torito Grill Restaurants, Las Brisas Restaurant in Laguna Beach, Sinigual Restaurant in New York City, El Paso Cantina in Torrance, CA and the company’s latest brand concept, Who Song and Larry’s Cal-Mex Cantina in Orange, CA.
About Sonoma Raceway:
Sonoma Raceway, located in the Sonoma Valley, is Northern California’s premier motor-sports destination, featuring a world-class road course, drag strip and karting center. Its annual race schedule is headlined by the NASCAR Sprint Cup Series, NHRA Mello Yello Drag Racing Series and Verizon IndyCar® Series. In addition, Sonoma Raceway boasts a motor-sports industrial park, which serves as home to more than 70 businesses, including the Simraceway Performance Driving Center. Sonoma Raceway is a wholly-owned subsidiary of Speedway Motorsports, Inc. (NYSE: TRK), a leading marketer and promoter of motor-sports entertainment in the United States.
