Mooresville, N.C. – Roush Yates Performance Products announced today that it has reached an agreement with SRI Performance in which SRI will now own, operate, and manage the performance parts distribution business previously owned and operated by Roush Yates Performance Products. With this new agreement, beginning January 1, 2016, SRI will operate out of two locations in Mooresville, NC. Each location will represent a distinctly different product offering.
SRI Supplies will be located at 107 Overhill Dr. (Talbert Pointe) and will continue to distribute race shop supplies; including fabrication supplies, body shop supplies and a wide range of industrial supplies. SRI Performance will be located at 122 Knob Hill Rd. (Lakeside Park) and will focus its distribution efforts in the performance parts arena. This will include chassis parts, suspension parts, street performance parts and high quality used performance parts. Additionally, SRI Performance will operate a Trackside Sales program, which will take their fully outfitted sales haulers to NASCAR-sanctioned racing events all across the country.
Doug Yates stated, “Roush Yates Performance Products has been in business since 2008 supplying new and used performance products to the performance industry. We believe this agreement and consolidation of local distribution will enhance technical support, customer service and competitive pricing. It was important that we find someone who could satisfy the racers’ needs for chassis, suspension, engine, as well as street performance parts for the performance aftermarket. Greg Fornelli and the SRI Performance team will carry on the tradition that we started in 2008. This strategic realignment will allow Roush Yates Engines to focus its full attention on Ford Performance Engines out of Mooresville, NC.”
Greg Fornelli, the President of SRI stated, “The opportunity to put this deal together with Doug Yates, both a colleague and a friend, is extremely exciting. I am very thankful to have built a successful business in the motorsports industry over the past 20 years, and I am thrilled at the opportunities that this new deal presents. Both Doug and I agree that the consolidation of the performance products distribution business in our industry will serve the racing community well.”
Roush Yates Engines, LLC:
Jack Roush and Robert Yates partnered with Ford Motor Company in 2004 to join forces as the exclusive Ford Engine Builder for the NASCAR Series. These two legendary engine builders, led by President & CEO Doug Yates turned this partnership into an immediate success with winning the 2004 Sprint Cup Championship. Since 2004, Roush Yates Engines has achieved over 254 wins in NASCAR and the IMSA Series. Roush Yates Engines supplies NASCAR FR9 engines to Roush Fenway Racing, Team Penske, Richard Petty Motorsports, Wood Brothers, and Front Row Motorsports as well as Chip Ganassi Racing in the IMSA Series. In 2016, Roush Yates Engines will also provide the twin-turbo 3.5L EcoBoost V6 engine for Ford Performance’s historic return to Le Mans with Chip Ganassi Racing.
Roush Yates Performance Products started in 2008 with new and used racing components. As of today, Roush Yates Performance Products services over 40,000 customers each year with performance products.
SRI Performance:
SRI was founded in Concord, NC in 1997 and purchased in April of 2002 by Greg Fornelli. Greg also owns Stock Car Steel & Aluminum, a leading full-line steel service center, located in Mooresville, NC. With the addition of performance parts, through recent acquisitions, SRI has significantly diversified its product offering. SRI Supplies is a distributor of fabrication supplies, body shop supplies and industrial supplies. SRI Performance is a distributor or chassis parts, suspension parts and high-quality used performance parts. Please visit SRI Supplies at www.sri-supplies.com. The new SRI Performance website is currently under construction and coming soon!
